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5 Ways to Improve Your B2B Social Media Marketing Strategy

Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as well by providing increased website traffic, leads, and sales when leveraged properly. If you’re ready to supercharge your B2B social strategy, here are 5 ways …

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OTT Media Channels: Why Advertisers Are Paying Attention

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media …

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4 Digital Marketing Tricks to Double Your Online Followers

You’ve probably asked yourself: how do my favorite brands manage to double their online followers in a relatively short amount of time? That’s the golden question, one that digital marketing experts ponder daily. The problem is that social media marketing can’t be reduced to any singular metric – there are a lot of different factors …

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Here Are the Best Blogging Platforms for Content Reach Right Now

As of January 2018, there were more than 152 million blogs hosted on the Internet. Whether you realize it or not, many of us read blogs every single day… whether in the form of personal blogs, news sites, themed blogs like Buzzfeed, or professional blogs from industry leaders on websites, Facebook, and LinkedIn. If you’re …

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5 Reasons Why Your Brand Needs a Facebook Chatbot

Facebook is approaching 1.5 billion active users per day. That blows Instagram, Twitter, and Snapchat out of the water. Although younger users are starting to stray, the potential consumer interaction rates on Facebook just can’t be ignored. As part of the AI and robotics movement, artificial intelligence bots are becoming the next wave in business …

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April Showers Bring May Flowers: Transform Your Digital Marketing This Month

You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month, the sun is shining more, and the hint of summer is in the air. You can have that kind of transformation for your digital marketing …

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Current360 - Video Tools Anyone Can Use

Social Media Marketing Video Tools Anyone Can Use

Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and digital sites today, video is a portal into the world of your sales and products, showcasing what you have to offer clients with real, viewable video footage. According to Wyzowl …

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Current360 - Micro and Macro Influencers

Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?

Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a significant portion of followers or brand advocates, influencers have become powerful marketing vehicles for brands wishing to directly interact with their target audience. As you …

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more