Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics regarding conversion rates. Email marketing grows your business, no matter your industry or who you are targeting. According to Constant Contact, every $1 spent on […]
4 Ways to Take Your Email Marketing to the Next Level Read More »
For the millennial generation, social media might seem like the end-all, be-all for connecting with consumers and partners today. However, before social media, legacy media reigned supreme, and is still an incredibly effective way to nurture leads, market new materials, and market to the right people today. We’re going to look at the pros and
Pros and Cons of Social Versus Legacy Media Read More »
Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as well by providing increased website traffic, leads, and sales when leveraged properly. If you’re ready to supercharge your B2B social strategy, here are 5 ways
5 Ways to Improve Your B2B Social Media Marketing Strategy Read More »
When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media
OTT Media Channels: Why Advertisers Are Paying Attention Read More »
You’ve probably asked yourself: how do my favorite brands manage to double their online followers in a relatively short amount of time? That’s the golden question, one that digital marketing experts ponder daily. The problem is that social media marketing can’t be reduced to any singular metric – there are a lot of different factors
4 Digital Marketing Tricks to Double Your Online Followers Read More »
As of January 2018, there were more than 152 million blogs hosted on the Internet. Whether you realize it or not, many of us read blogs every single day… whether in the form of personal blogs, news sites, themed blogs like Buzzfeed, or professional blogs from industry leaders on websites, Facebook, and LinkedIn. If you’re
Here Are the Best Blogging Platforms for Content Reach Right Now Read More »
Facebook is approaching 1.5 billion active users per day. That blows Instagram, Twitter, and Snapchat out of the water. Although younger users are starting to stray, the potential consumer interaction rates on Facebook just can’t be ignored. As part of the AI and robotics movement, artificial intelligence bots are becoming the next wave in business
5 Reasons Why Your Brand Needs a Facebook Chatbot Read More »
Social media, much like your bedroom and garage, needs to be taken care of and tidied up from time to time. As a public representation of you and your business, the information, posts, and pictures need to be reviewed and monitored frequently, ensuring your public image is exactly as you want it to be across
Give Your Brand’s Social Media a Spring Cleaning Read More »
You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month, the sun is shining more, and the hint of summer is in the air. You can have that kind of transformation for your digital marketing
April Showers Bring May Flowers: Transform Your Digital Marketing This Month Read More »
Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and digital sites today, video is a portal into the world of your sales and products, showcasing what you have to offer clients with real, viewable video footage. According to Wyzowl
Social Media Marketing Video Tools Anyone Can Use Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
