Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea […]
No Really, How Do You Shoot A Commercial During A Pandemic? Read More »
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their funny, often brutally snarky posts. Red Bull reaches millions with its high energy original content. But what about B2B businesses that don’t sponsor extreme sports or make burgers known and
Getting B2B Results on Social Media Read More »
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching more video content than ever before. Here are some recent numbers put together by Statista: Each month, 85% of internet users in the U.S. watch video content. By 2021, the
The Importance of Fresh Video Content for Marketers Read More »
I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre. You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about with endless piles of plump-n-juicy lobster or shrimp (pick a season)? Absolutely beautiful. But I’ve been to Zaxby’s. I’ve also been to Red Lobster. And
The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.” Read More »
It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But beyond the usual “get in shape” and “save more/spend less” pledges, I put together five steps that I’m hoping will help me move forward as
5 New Years Resolutions of an Art Director Read More »
Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media feeds. But before you start uploading a glut of homemade iPhone video, remember: the quality of your creative reflects the quality of your brand. Content
iPhone Video vs. Professional Camera Crew Read More »
The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers and storytellers vying for their attention. There’s only so much time they can give to any piece of content. So, what’s the optimal length to
How Long Should Your Video Be? Read More »
8:25 – Arrive at work. Fire up the coffee maker. Fire up the computer. In that order. 8:30 – I have exactly 13 min. before I have to be anywhere, so I check emails. Sort out what needs to be answered right away, what needs to be answered eventually and what needs to be filed away as
A Typical Day in the Life of a Current360 Art Director Read More »
Nature. Music. Nowhere. Inspiration can strike at any time for any — or no — reason. Sometimes, you find patterns in where you find inspiration. You find a muse or two; sources that free your imagination and fuel your creativity. Here’s what works for us. Dennis Bonifer, Creative Director I get most inspired from other’s
Where Does Inspiration Come From? Read More »
Advice for Would-Be Advertising Professionals So, you wanna work in advertising? You could go the media or client service route, but what you really want is to get your hands dirty as a creative, huh? It’s not as easy to break into as you’d think, but there are a few tips, tricks and tactics to
How To Make It As An Advertising Creative Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
