CBS Outdoor’s marketing department has gathered some “before and after” examples of outdoor bulletins that have been given a facelift through the use of extensions and the less is more approach to copywriting. The second version of the Aceworth Art Fest board does a great job of communicating exactly what needs to be communicated…the name, […]
Recently I was lucky enough to be involved in a project where I was been asked to create illustrated cartoon characters. I’ve always enjoyed the process of illustrating. As a kid I used to spend hours drawing monster trucks and animals. I can still visualize the thick, off-white paper and the feel of crayons
Vector Illustration: From Pencil & Paper into a Vector Illustration. Read More »
Last week LG released a prank-vertising commercial to promote their new Ultra HD 84” TV. The glory of the Ultra HD television is that the picture is 4x greater resolution than the standard HD TVs on the market. While this can be difficult to showcase effectively on TVs that do not have such a
I’ve recently found myself writing more & more design rationales. And so I am reiterating the importance of such. You see, earlier in my career I didn’t put much value on rationales. Maybe it was because of the quality of the ones that I had been subjected to. But I now realize the potential. Regardless
The Art of Design Rationales Read More »
One of the first blog entries I wrote here at Current360 (then CurrentMarketing) was about making time to do the things you love, in my case that was drawing. That was almost 3 years ago and needless to say I have not carried on as well as I wished. Simple things like taking a
Sketches of Chaney Read More »
Motion graphics have become a very popular vehicle for advertising. If you don’t know exactly what I mean by motion graphics, check out the video Apple commissioned. This caught my attention for various reasons. In terms of brand it seems to be spot on in trying to relate to the consumer emotionally. The animation
Motion Graphics That Move You Read More »
I’m a creative person. We all are in different ways. Around this time last year I was perusing the web in search of videos to spark some sort of creative juices, and after almost an hour I realized that I had nothing to show for it. Was I better in anyway for watching 60
Process Makes Perfect Read More »
We have highlighted some pretty cool (if mostly useless) advancements in beverage service on our blog, including Coke bottles made of ice and Budweiser Buddy Cups, but this one might just be the most amazing. And useless. The Beer Player. The folks at Beck’s Beer and Gyro Constructivists have come up with a process by
Recently the phrase “Keep Calm and Carry On” has become all the rage. It ranges from every other post on Pinterest, to coffee mugs and t-shirts. The phrase has even been parodied and recreated. The first few were funny (“Keep Calm and Eat Cake”, “Keep Calm and Call Mom”), but then they got to
Keep Calm and Read This Blog Read More »
I was recently deep into an internet blog topic search looking for a commercial from my teen years that starred Frank Hirata skateboarding on a mini-ramp, I think it was either a Frosted Flakes or Sunny D! commercial. Anyway, I stumbled upon a late 70’s ad campaign that MG Midget ran to try and
Skateboards Selling Sportscars Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
