One of my favorite reads in ad school was a well-written book titled “Hitting The Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising.” The book, written by Northwestern professor Lisa Fortini-Campbell, really struck a cord because of its strong emphasis on the right combination of consumer insight and brand insight – the […]
Unlocking The Sweet Spot Read More »
For the past couple of weeks the internets have been abuzz with complaints over Facebook’s new terms of service and privacy policies. The primary gripe is that Facebook’s recent changes have opened up previously protected parts of its over 400 million profiles for the masses to see. Now, unless you spend some serious time negotiating
Take My Privacy, Please! Read More »
If you are a Facebook user, you are probably aware of the recent changes in user privacy. These changes have frustrated some of the more than 400 million active users Facebook says it has. Frustrated users feel their privacy isn’t valued, that there is a ‘lack of respect for their data’ and, because of these
I was lucky enough to get my order in early and now I’m headed off to San Francisco in June. It’s not all awesome seafood and Rice-a-Roni though — my brain is probably going to melt from all the info I’m going to absorb. CurrentMarketing is continuing to push the boundaries of what an agency
WWDC is sold out .. but I'm going! Read More »
“Like” it or not, geo-location is here to stay. The game is quickly catching on as users readily adopt the latest social media craze. Late last week, Foursquare developer @harryh tweeted “I didn’t notice until just now, but @foursquare had its 40 millionth checkin a couple days ago. Neat.” Neato it is. 40 million means
Like, I’m at Starbucks, dudes Read More »
In my quest to find the best kid friendly computing solution for my daughter, I came across Zoodles, an adobe air application that aggregates age appropriate content and bundles it in an easy to use interface. And unlike other kid computing solutions, Zoodles runs on your existing home computer and requires no additional hardware. Zoodles
In honor of YouTube’s fifth birthday, we’re sharing a few things that we would not have (or would not know about) if not for the Internet juggernaut. Enjoy. 1. The Rick Roll 2. “Boom goes the dynamite” 3. Diet Coke and Mentos 4. Keyboard Cat 5. Leave Britney Alone! View many (many!) more oddities on
High Five, YouTube Read More »
Adobe recently released the latest version of its Creative Suite, amid much hoopla. The hoopla I read was centered largely around speed improvements and the new Rotobrush tool in After Effects, which is what I use for creating motion graphics and animations. The rotobrush tool basically allows you to define and remove the background of
About 5 years ago, I bought a replacement point and shoot and it had the breakthrough new technology of being able to shoot small video clips. They were small in size (320×240 – roughly half the size of the size of footage on tv), short in length (mainly due to memory card restrictions) and jittery
You too can be changed by a camera Read More »
We all know that magazines have been in trouble lately. Many shut down production in 2009, including one of my favorite home decorating magazines, Domino. In the recent months, Lonny Magazine has gained popularity. It was created by a former editor of Domino and has the same design feel to it that many Domino fans
I have seen the future of magazines Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
