Thank you Google. Thank you for launching what has been dubbed “tech support care package” that’s meant to help kids teach parents about computer basics. Coming from someone who has parents that are baffled by the idea that an operating system and/or a web browser are not “the internet,” I applaud you for trying to […]
Merry New Year from Google Read More »
Twenty-eleven is out of the gate and I’ve got some resolutions! I’ve moved over into my new role as Account Supervisor in Client Services and have resolved to bring the following perspectives to my daily client service responsibilities: 1. I am, above all, an advocate. For our clients (both external and internal). For our brands.
Let's all put on our Resolution Pants! Read More »
For the past several years we have played the “Dirty Santa” game at our company Christmas party. This year’s version had a “twist” in that we kept the gifts wrapped during the entire pick or steal process. So, you had to size up the table of wrapped gifts and make a selection—or steal a wrapped
Socks, Underwear or a Quesadilla Maker? Read More »
Oh, YouTube, how did I ever live without thee? You’re a stage for the masses, a friend that always makes me laugh, and a repository for all types of traumatic groin injury footage. In fact, I shudder to think about life “P.Y.T.” and the countless hours I spent sifting and suffering through mediocre online entertainment.
Steve’s YouTube Faves of 2010 Read More »
It’s that time of year again. When we bust out a fresh notepad and jot down resolutions for the upcoming year. Like the rest of you, I’ve vowed to hit the gym more often or to finally write that book in past years. But, as we all know, New Year’s resolutions usually dissolve by Super
Three New Year's Resolutions for You and Your Agency Read More »
Have you ever been driving down the road, listening to the radio and a song comes on that takes you way back to a fond memory? I bet you have. Sound is a very powerful sense and many companies have caught on to this idea, creating strong audio branding. One company that has created one
Sponsoredtweets.com is making it easy for your favorite B (or C or D) list celebrity to make an easy buck with very little effort. For a price you can have your message Tweeted by none other than Kim Kardashian. At over 5.25 million followers, she definitely has a lot of people’s attention. You’ll have to
You, too, can own Danny Bonaduce Read More »
I haven’t heard much buzz about the brand marketers’ yard sale earlier this month at the Waldorf Astoria. Have you? I picked up the story line back in early November and actually submitted for bidding credentials, just to see what a retired brand like Pom Poms, Meister Bräu or Branniff would cost me. All in
The Brand Yard Sale Read More »
I work in advertising but hate watching commercials. Trust me, the irony of this is not lost on me. Advertising pays my mortgage, but I can’t bear to sit through them. I am a notorious channel flipper and usually watch shows on a ten minute DVR delay so I can rock the 30 second skip
Days of (Brought to you by Chex Mix) Our Lives Read More »
QR codes (or quick response codes) are the odd, geometric pattern in a box (think crazy looking bar codes) that are beginning to pop up on everything from packaging to catalogs. What started in Japan by a Toyota subsidiary as a way to decode and track packages, they have been widely popular in Japan in
Is a billboard the best place for a QR code? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
