I caught a segment on the Early Show last month that addressed teachers’ concern with the texting that students are engaged in. They expressed worry because texting appears to affect the students’ ability to spell correctly. Of course, we all know that proper texting does not require us to spell words correctly. Teachers are seeing […]
Speeeelling. A thing of the past? Read More »
Being from out of town, I always look forward to heading home for the holidays. Of course once I’m there for a few days I look forward to getting back, because let’s be honest, you can only take so much family for so long. This year was a little different from most in that when
On the Pros and Cons of Coupons Read More »
As far as design goes, I have to admit, the ads are arresting…at first. Intriguingly, simple photos, just a line or two of copy, the tag line and the logo. Technically, I would say these are good ads; but for this campaign I have to side more with my “what were they thinking?” feelings. If
Really, Diesel? Be stupid? Read More »
The first lesson I learned in advertising: “Trust No One.” This was later reiterated at a seminar I attended earlier this year. “Traffic Managers have a natural distrust of the communications process.” David Baker, ReCourses We cannot take for granted that what is said is necessarily what is meant…or that something that’s clear to one
When distrust makes sense Read More »
Every month I try to find the coolest gadget or the latest web topic to write about…well, not this month! This month, I am going to use my blog entry as shameless, self promotion. Since I am not on Facebook and I barely use Twitter, consider this my “Wall Post/Tweet/Status Update/Like button” for 2011. Top
Brandon's Wall Post/Tweet/Status Update/Like button Read More »
Recently, while doing chores around the house with my favorite TV show playing in the background, out of the corner of my eye, I caught a glimpse of a QR code on TV. I had to look twice because, up until then, I’d only seen codes on printed materials. I know the tactical advantages of
Part Deux: Is TV the right place for a QR code? Read More »
I read that 63% of Americans ignore Internet advertising. In fact, a majority of Americans say they ignore online advertising the most, compared to television, radio and newspaper ads. Meanwhile, Internet ad revenues are at an all time high. Why are people spending so much money advertising on the Internet? Because that is where everyone’s
You can't ignore this Read More »
I have mad love for Google. I really, really do. It’s the kind of love that I would marry it if I could. Lately I’ve been thinking about what I did before it existed. If I wanted to know an answer to a question, then I would go and pull out my mammoth encyclopedias, make
Doing Google can make you lazy, kids Read More »
More than two years ago, I wrote about the RED digital cinema camera and whether or not it truly was a game changer or a cruel elaborate hoax. In the intervening years, I’ve worked on several projects that shot with the RED One camera, and have had many headaches trying to manage the workflow. The
Our headline writer is stumped Read More »
At the beginning of the year, the popular coffee chain Starbucks unleashed an updated logo to the world. The new logo isn’t a complete rebrand as Gap unsuccessfully attempted in late 2010, but it has undergone some major changes. The logo previously featured an abstract lady (known by Starbucks fans as the Siren) encompassed by
The old bait and switch? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
