Month: November 2011

Research 101: Quantitative or Qualitative?

For the second installment in the Research 101 series, let’s take a look at two of the misused methodologies in the marketing research industry. These research methodologies are often used interchangeably, but actually refer to complimentary techniques to approach data collection. Qualitative Research: This technique is intended to explore or better define a research issue. …

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Pin it! Now!

Word of mouth shopping has been around forever and is the most trusted and effective way to make purchases, but the digital space is giving us all louder voices.  When I find a pair of shoes that I love, for instance, I usually show my 1,580 “closest” friends by posting a picture on Facebook or …

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Another Important Shift In the Business of Social

Coca-Cola North America, one of the leaders in marketing innovation, is launching a new social-media monitoring program that’s signaling another shift in the business of social. As reported by AdAge, Coca-Cola is conducting a first of its kind “listening review” to find an agency that can track what consumers are saying across social-media channels and …

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Pretty in Minus Green

Got 60 seconds to have your mind blown by physics? MinutePhysics posts some really cool (if you are a dork like me) YouTube videos about physics. In high school, I took the biology/chemistry/computer science route and I missed out on physics, so their videos explaining basic physics concepts usually have me staring slack-jawed at my …

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more