I am a self-admitted label whore. I’ve been this way my entire life and am a sucker for designer clothes and accessories. We all know that coupons and fashion freebee’s are excellent incentives to get customers purchasing and aware of new products, especially in today’s economy. Instead of the traditional direct mail coupons and ads, […]
The new face of coupon deployment Read More »
Back in the early Web days, the use of “click here” was defended on the grounds that users wouldn’t otherwise know what to do. Authors thought that users needed hints on the basic use of their browsers. So why do people still use this language when web browsing is as commonplace for people as brushing
Should links use the words ‘Click here’? Read More »
For the second installment in the Research 101 series, let’s take a look at two of the misused methodologies in the marketing research industry. These research methodologies are often used interchangeably, but actually refer to complimentary techniques to approach data collection. Qualitative Research: This technique is intended to explore or better define a research issue.
Research 101: Quantitative or Qualitative? Read More »
Word of mouth shopping has been around forever and is the most trusted and effective way to make purchases, but the digital space is giving us all louder voices. When I find a pair of shoes that I love, for instance, I usually show my 1,580 “closest” friends by posting a picture on Facebook or
Coca-Cola North America, one of the leaders in marketing innovation, is launching a new social-media monitoring program that’s signaling another shift in the business of social. As reported by AdAge, Coca-Cola is conducting a first of its kind “listening review” to find an agency that can track what consumers are saying across social-media channels and
Another Important Shift In the Business of Social Read More »
I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These
So, everyone loves free stuff, right? I usually get excited about free anything, but a free car? Sign me up!!! What would you say if someone offered you a free car, but you just had to find it first? That’s exactly what Dodge did with their latest ad campaign to promote their Journey crossover SUV.
How do you hide a car? In plain sight, of course Read More »
Got 60 seconds to have your mind blown by physics? MinutePhysics posts some really cool (if you are a dork like me) YouTube videos about physics. In high school, I took the biology/chemistry/computer science route and I missed out on physics, so their videos explaining basic physics concepts usually have me staring slack-jawed at my
Pretty in Minus Green Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
