First, the check was the safer way to pay than cash. Then, the debit card was the quicker way to pay than the check. Now, Google, Square, and other companies are working to make your cell phone the quicker way to pay, eliminating the need to carry a wallet at all. Man, I just geek […]
How your cell phone can replace your whole wallet Read More »
IE 10 will be the default browser that rolls out with Windows 8, and they announced that they will enable the “Do Not Track (DNT)” feature by default. DNT mode is a setting that allows users to stop web applications from tracking their online behavior – which also happens to be very valuable information for
IE 10 will make “Do Not Track” a default browser setting Read More »
A few days ago I came across an old skateboard in my brother-in-law’s basement. The first thing I did was take it out to the cul-de-sac out front and ride it around in the street. I will admit, my skate skills have left the building over the years. However, I am proud that I didn’t
Diet Coke recently announced they were rolling new packaging as a limited edition release. This new packaging will be accompanied with a new “Stay Extraordinary” campaign with :15 second television spots that will begin airing September 3rd, two days after the new packaging release. The campaign also includes digital, out-of-home and in-store components. I would
The Great Debate: Coke vs. Pepsi Read More »
With memorable and powerful logo designs being such an important part of a company’s image, it should come as no surprise that occasionally a pretty penny is spent on logo design. Some companies think logos and branding are so important that they spend millions and millions of dollars on designing them. But the real question is: “How
How much do famous logo designs REALLY cost? Read More »
Vinyl is making a comeback. Budweiser has released their new ad on a vinyl record. This new ad comes in the form of a magazine ad. You simply rip the page out of the magazine and play it on your record player. Everyone has one right? Apparently this is a throw back to the 70’s
CurrentMarketing has again made Inc.‘s list of fastest growing, privately held companies in America. Current ranked No. 3,525 in the Inc. 5000, the highest the company has been ranked since achieving a place on the Inc. 500 list in 2001. “This is a very exciting time for our company,” said President of CurrentMarketing, Rick Schardein.
We all know that getting back to school supplies can be a daunting task, but Target has done it again with this year’s back to school campaign. Target samples some great 80’s hits to reach their real demographic, the Parents. These catchy little jingles have parents reminiscing about their first days back to school and
As I was driving to work the other day, I was singing along to my iPod when “my jam” came on. You know that one song that really gets inside you and motivates you to push forward and conquer the task at hand. Many things motivate people, as we are all different, music is what
What motivates you? Read More »
As the internship coordinator here at CurrentMarketing, I get to meet lots of enthusiastic young professionals eager to work at an advertising agency. I often get asked about the typical day at an ad agency. They want to know what being in an agency environment is like as well as the expectations that come with
The Young Advertiser's Field Manual Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
