Over the past several decades, advertising has evolved dramatically. From the days of full-page newspaper ads stacked with column after column of feature copy to today’s digital and social marketing endeavors, the relationship between consumers and marketers has continuously changed. This is mostly a reflection of present day lifestyles. Thanks to smart phones, tablets, […]
It’s a black and white issue Read More »
Being a social media intern pretty much gives me every and all excuses to constantly being on my phone. For the past 9 months I’ve been able to say when friends joke about my constant Internet usage, “social media intern. Always on the job.” Looking back, I’ve always been intrigued by the social networking
#SociallyAwkward: Intern Problems – Disney Experience Read More »
When I first started at Current Marketing, we used to have something called “Drinks on the Veranda.” It was an informal thing at first. Clients and vendors would stop by after work on Friday to have a cold beverage, trade stories from the previous week and just generally enjoy each other’s company. Some of
Now Playing in the Studio: Name Game Music Playlist Read More »
Before coming to Current360, I spent a good chunk of my career in the youth and family marketing space. We worked with companies like Quaker, Minute-Maid, Campbells and Flintstones Vitamins that targeted kids and moms. 4 or 5 years ago, Kellogg’s Frosted Mini-Wheats came out with a campaign that I really admired: “Keeps ’em full,
"Keeps 'em full, keeps 'em focused" leaves empty feeling Read More »
I don’t know if nervous is the right word to describe my feelings towards starting my internship with Current360. Nervous is not a word I usually use to describe myself, rarely ever. Anticipant is more like it. Anticipant of the role Current360 will play in my future in marketing, and life. “My name is
Knee Deep in the Current: Diary of an Intern, Pt. 1 Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
