The Trending Opportunity of Vlogging Vlogging, a video blog, is used to let viewers know what is trending in the world, community, and the vlogger’s life. Approximately 42% of internet users watched a video blog in the past month. Popular YouTube personalities can have millions of subscribers and blog about a range of topics […]
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Hyperbole 2016 – Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, wrapping things up with our closer, Media Maven Lauren Jones. Here we are, in the 4th quarter,
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Hyperbole 2016 – Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues with our Director of All Things Digital, Nate Spry and the Third Quarter. Doritos commercials
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For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, with our CEO, Rick Schardein and the Second Quarter. Well, if a Reality TV show personality and the pitch-perfect-parody of
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For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Creative Director, Dennis Bonifer. I’m sure when the NFL envisioned the first Super Bow….err the “Big Game”
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A group of my friends and I used to take an annual road trip from New York to Louisville on Derby Weekend. It was grueling, unhealthy and insanely fun. Piling into a minivan on Thursday evening for the overnight drive and again on the return trip Sunday, we would decide which route we’d take. There
Video and the Art of Storytelling Read More »
Over the past year we’ve seen Instagram making a big impact in social media. They released Instagram Advertising through Facebook as well as apps to use in conjunction with Instagram. Two of these apps are video focused while the other uses photos. Right around the same time that Apple introduced time lapse on iPhone 6
Social and Video with Instagram : an eternal, and growing, match. Read More »
Video accounts for 78% of all web traffic data. Seventy-eight percent. Yet as marketing tactics go, video is still underrated – and underutilized. The days of uploading a few commercial “spots” to a your YouTube channel and calling it a day are done. With content marketing and native advertising driving today’s strategies, there’s opportunity for
The reality is that women are not yet equal in the workplace, even as we approach 2016. There’s that pesky pay gap women must continually fight to close. Beyond the basic unfairness, it negatively affects women and how they are viewed by society. Too often women who stand strong and pursue their dream career are
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From donuts to dry cleaners, barbers to butchers, online consumer reviews are highly influential and here to stay. And for hospitals and medical practices, the stakes are especially high. As out-of-pocket healthcare costs have gone up, patients are increasingly shopping review sites to research providers. And as digital natives continue to come of age, this
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
