From donuts to dry cleaners, barbers to butchers, online consumer reviews are highly influential and here to stay. And for hospitals and medical practices, the stakes are especially high. As out-of-pocket healthcare costs have gone up, patients are increasingly shopping review sites to research providers. And as digital natives continue to come of age, this […]
Healthcare & The Power of Consumer Reviews Read More »
For retailers, the craziest time of the year is here. This Black Friday and Cyber Monday, 46% of shoppers will be shopping from the comfort of their own homes. This is where digital advertising becomes essential. As a retailer, you may be asking yourself, “Is there anything I can do to make my brand stand
4 Tips On Using Digital Marketing This Holiday Season Read More »
Graduate high school. Check. Get accepted to the college you wanted. Check. Graduate college. Check. Now what? For many Millennials after graduation, our sights are set on the “perfect” job. We think: “I’ve worked hard in school, and it is time for it to pay off.” Many have the drive, ambition and optimism that is
Timing Is Everything Read More »
Purchasing your first home is a huge deal for anyone, especially when you’re 22 and just graduated college. This was unheard of amongst my friends, considering we were all scrambling to figure out what was next in our lives, not settling down in a house. I was clueless as to how to decorate my home,
Pinterest Tips for the Home Buyer Read More »
Project Objective: Enhance the existing brochure site to a responsive online marketing tool to promote the Max-Strum product and drive sales leads in 2 target markets: Production Livestock owners Show Livestock owners The Existing Site: Insight: Production Livestock and Show Livestock target users have distinctive demographics and psychographics. Additionally, each user is also looking for
Information Architecture’s Role in Website Projects Read More »
Does it seem like pet owners are spending more than ever on their four-legged companions? Well, it’s true. And a look at the actual numbers are pretty staggering. In 1995, US Pet Owners spent approximately 19 billion dollars on pet care. Fast-forward a mere 20 years and that number triples to 60 billion dollars! Expenditures
The Big Business of Pet Care Read More »
According to Google, 91% of people use their phone while in the middle of a task. What does that say about us as consumers? It says mainly two things: 1) We have more internet-ready phones and 2) When we want information, we want it now. Companies like Google, Bing and Yahoo! are well aware of
Search Advertising: Don’t Just Win the Auction Read More »
Snap, filter, upload to Instagram then eat. There’s a whole world of foodies out there who love showing off their dinner and seeing what others are eating. There are some meals, however, that show up on a Louisvillian’s feed more often than others. Hot fried chicken from Proof on Main? Yep. Huevos Rancheros from the
Louisville’s Most Instagrammed Restaurants Read More »
Our digital team has extensive experience in all facets of website development. And, over the past decade and a half, we have worked to streamline our process in order to achieve the best possible results. Here are three tips that we’ve learned over that time that can improve the effectiveness of your website. 1. Help
3 tips for building a better website Read More »
While attending a recent Louisville UX meetup, I was lucky enough to demo Google Glass, Google Cardboard (a virtual reality device), various smart watches, as well as take a sneak peek at an app being developed for the yet to be released Apple Watch. My biggest takeaway? Your device’s feature-set had better be need-based and
Need > Neat: The UX of Wearables Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
