Search Engine Optimization (SEO) is a term thrown around a lot these days, and it has become a capability many advertising agencies and digital media firms are touting to enhance your brand’s presence online. But what is SEO? And what does it do for your brand? Through a series of blogs, we’ll give you a […]
SEO: A Beginner’s Guide To Industry Terminology Read More »
Not long ago, the terms Penguin and Panda moved out of the realm of cute, cuddly animals and into our SEO lexicon with ruthless and devastating affect. Swinging swords of change, these algorithms chopped many (illegitimately) high-ranking sites down from their perches on the top SERPs. It was a turbulent time in the world of
Cuddly Animals, Deadly Results Read More »
New Years is right around the corner, and with it, the busiest season for health clubs. Every year, health club marketers ramp up their marketing efforts in order to prepare for the rush of resolutioners. But is that the best strategy? Let’s look at some strategies health clubs can employ to increase gym members throughout
Six strategies for attracting new gym members and keeping them Read More »
At Current360, we’re fortunate to partner with a wide variety of clients in the restaurant and beverage industries. To help them remain competitive, it’s important that we stay on top of emerging trends that can impact their success. This requires constant primary and secondary market research, as well as taking advantage of our clients’ own
Turning a trend into a marketing strategy Read More »
Ask most people if they enjoy seeing advertisements and the majority will say, “no.” But ask them if they frequently read blogs and news feeds, peruse Pinterest for recipes and design ideas or watch viral videos, and you’ll get a different answer. In a world with DVR and ad-free subscription services, our job as communicators
Captivating content that won’t annoy consumers Read More »
Any agency folks reading know how difficult it can be to find time for your own website. Looming deadlines, new business, ongoing maintenance and refining existing projects, fill the days and weeks with plenty of other work to focus on. Then it hits you, again, “We have GOT to get our new site deployed.” So
Launch the Damn Thing Read More »
In my time at Current360 I’ve had the pleasure of working on two festivals. Both were produced on a large scale and encompassed numerous events over a period of time. And like with any event, both had one million moving parts that needed to be well managed and handled with care. However, there was one
A Tale of Two Festivals Read More »
Digital advertising times are-a-changin’. And these days, less is more. Not in the sense that less work equals better performance, but that quality is being valued much higher than quantity. For years, the name of the game was, “How many impressions can I get for the least amount of money?” Publishers and vendors loved it.
Why Less is More in Digital Advertising Read More »
Be aware of who you’re talking to. It doesn’t matter if you’re having a one-on-one conversation or speaking in front of an entire nation. The more you know about your audience, the better you will communicate with them. Getting to know your target audience is a bit like getting to know a new acquaintance. Start
Understand Your Target Audience in 3 Easy Steps Read More »
Lindsey Wilson College has partnered with the Louisville Center for Design (LC4D) to create a Masters of Interactive Design program. I’ve been accepted as a charter student scheduled to graduate in the fall of 2016, and I’m extremely excited for the opportunity. In the past, I’ve had little success finding an accredited graduate-level program that
Developers who design: The future of agencies is here. Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
