On April 16th, AdAge kicked off its annual Digital Conference, self promoted as the Most Important Event of the Year for Marketers, wherein awards for the best viral videos with branded content were handed out. Among the videos honored were the Red Bull Stratos campaign, following Felix Baumgartner’s record breaking freefall, TNT’s “Your Daily Dose […]
What ARE the qualifications for a truly viral video, anyway? Read More »
Let’s say you have a really great brand, a super-loyal fan base and a desire to make yourself look really dumb. Here are three quick and easy steps to tarnish your brand and boost your sales: 1. Lament over how victims of history never had the chance to meet you. Take a page from Justin
Boneheaded Marketing 101 Read More »
According to the video, you scan a QR code on the bottom of your “Buddy Cup” and then link your glass to your Facebook account. Anytime you clink glasses with another user, you become Facebook friends. I’ll admit the idea is somewhat clever, and to a certain extent, you have to appreciate the technology that
Budweiser to Connect to your FaceBook Account…Through a Pub Glass? Read More »
So you’re on Facebook, you Tweet, watch YouTube, Instagram your favorite pics and probably blog. Big deal. We get that you know the tools for YOU, but do you understand social media’s position for brands within the advertising, marketing and public relations fields? If so, we may have a spot for you. Current360, a full-service
Now Hiring: Current360 Social Media Assistant Read More »
We have all seen cars and cabs wrapped in branding and advertising messages, meant to grab your attention for a few seconds as you drive or walk by. Some are more creative than others, but none really make you stop and think for too long. Recently I can across an article that details a ride
Win or Lose Cruiser Read More »
Target recently built a 1,600 square foot “doll house” in the middle of Grand Central Station. That’s about 500 square feet bigger than my 1st house! It was installed to promote Target’s Threshold line. They placed between 3,500 to 4,500 pieces from the line within the structure and placed more interactive moments throughout, including a
Home is Where the Spot is Read More »
Perhaps it’s an occupational hazard. Perhaps I’m too close to the industry. But I can’t shake the feeling that now more than ever, the “brief” and – more specifically – the “positioning statement” are becoming a bit literal in today’s consumer marketing products and executions. Below are 4 words that I seem to see used a
Is your product healthing? Read More »
Ever wake up to your alarm feeling like you haven’t slept at all? Experts say that adults should receive 7-8+ hours of sleep per night. With my busy schedule I don’t always receive the recommended amount. Routines, lifestyle and age are predicted to affect our sleeping patterns. I’m a bit of a nerd and have
Can an App Deliver Beauty Sleep? Read More »
Current360 Needs a Geek! Want to work at Current360 in the Geek Suite? We’re looking for you! First, you must read: How Not to Get Hired by The Bouv. Written by my predecessor, it remains the most accurate way to make sure you get noticed. You must know these: HTML CSS JavaScript Photoshop (for slicing/dicing/etc) WordPress (installation/theming/etc) It
Calling All Geeks! Read More »
At Current360 we know that maintaining an active, staff-authored blog has a lot of benefits: it enhances our search engine visibility, showcases the many brilliant minds who work here and occasionally garners some attention from the outside world. But as many Bulbs will confess, crafting the mandatory monthly blog can be a horribly gut-wrenching, nausea-inducing
5 Easy Ways to Conquer Page Fright Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
