We are all used to seeing the Weight Watchers ads on TV. You seem to get bombarded with them right after January 1st. I’m guessing that they want to take advantage of those of us that can’t button our pants after all of our holiday gluttony! This year they started a new viral campaign on YouTube that […]
Weight Watchers Crowd Sources Ads with Real Success Stories Read More »
March Madness might be my favorite time of the year. I love watching the small schools upset the traditional favorites by imposing their own personality and style of play. So, like many others, I’m tuned in for the full three weeks of the tournament. This means I get to see a lot of great basketball.
Southwest Needs a Timeout Read More »
A project comes in… We gain insight on the project and its goals/objectives… We draft and present a proposal… Our proposal is approved… What’s next?… We schedule a kick-off meeting with all necessary departments/disciplines involved. As an Account Coordinator, one of my responsibilities is to make sure everyone is on the same page in order
Calling All Departments! Read More »
Before CS6, if a designer needed to produce multiple sizes of an ad, they needed to: Create ad #1 Save as a separate document (ad #2) Resize the document settings Rework the layout to coordinate with the new specs. Repeat steps 2-5 until all the different ad sizes have been created. Phew! That’s a lot
Alternate/Liquid Layouts in InDesign Read More »
We know there is a lot of strategy that goes into media planning and placement. Which media will best reach our desired clients? What position will achieve the highest recall? Where can I put my message as consumers are making their buying decisions? All great questions that media buyers strategically plan out leading up to
When media placement doesn’t quite get placed as planned. Read More »
If you’ve seen them, you can’t forget them. The tips Terrie has for getting ready in the morning. How she suggests recording your voice so your grandkids can know how your voice used to sound; Michale, who is trying to figure out how to tell his grandsons that he won’t be around much longer; Marie
Humor or Scare Tactics? Read More »
I came across a promotion that I thought was sort of cool. Or sort of ridiculous. Or perhaps just the intersection of a number of marketing and societal trends. So many folks who have recently been married or are expecting (I’m both!) are, of course, likely aware of gift registries. Chrysler has taken this concept a
Dart Targets Millennials with Crowdsourced Social Media Mashup Read More »
I am certainly not Acura’s target demographic, so the fact that I find the “Luxury, Luxury” commercial so grating shouldn’t really concern them I suppose. But during March Madness, I’ve seen it countless times and yet I am having a hard time understanding who exactly the commercial is supposed to appeal to. So I have
Luxury, Luxury, Luxury, Luxury, Luxury Read More »
In case you’ve been living under a rock for the last couple years, Pantone (“the authority on color”) has been spreading its brand to the non-design world. Everything from Pantone flower pots, coffee mugs, christmas ornaments, and even edibles! So why not expand to wearables, or should I say “underwearables”? So that’s exactly what South
Presenting UnderPantones (and Pantytones too!) Read More »
Google Glass, an eye glass mounted, wearable computer was unveiled by Google’s X Lab roughly a year ago to a relative amount of interest and fanfare. It seemed that most were intrigued by the concept but laughed at the thought of actually wearing the sci-fi looking gadget on the side of their head. Many wondered
What will become of Google Glass? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
