Recently, the TV Network VH1, unveiled a new multi-platform rebranding effort in what I’m assuming, is it’s attempt to stay relevant in this ever changing cultural and technological world of ours. This includes a re-vamped logo, new shows and an all-around image makeover. The new logo now includes a plus sign, which is supposed to […]
Made-for-TV Rebrand: Is VH1 “Cool” Again? Read More »
In the last few months, I have seen a sharp rise in the number of trade articles discussing the use of gonzo research. To be honest, I wasn’t exactly sure why. I recall briefly discussing the term in a market research theory course in college, but that’s about the extent of my history with gonzo
The Rise of Gonzo Research Read More »
In early December I had the unfortunate luck of having my apartment broken into. The thieves made off with my brand new 3D LCD TV and my very nice Nikon digital camera. Later that week, luck caught up with me and I ended up winning a GoPro digital video camera at our company party. I
Fate handed Luke a GoPro and he delivered Read More »
Last August, Lay’s Potato Chips invited people to submit ideas for the future flavor of Lay’s, the nation’s best selling potato chip. The company reportedly received 3.8 millions submissions to the “Do Us a Flavor” contest, which were then cut down to 20, by a panel of chefs and flavor experts. To generate excitement for
Do "Lays" a Flavor Read More »
Facedeals, developed by the RedPepper advertising agency, is an app that uses facial recognition technology to push Facebook users deals and discounts from participating retailers. How does it work? 1) A store has a Facedeals camera installed. 2) The user opts in to the Facedeals app and connects it to their Facebook* account. 3) The
A discount in exchange for your privacy? Read More »
I was loosely following updates on the 2013 CES show in Vegas (thanks to the folks at CNET.) I’ve always found it pretty exciting to peer into the future of what may become common place in our daily lives and think about how these advancements may change the way we create, function and live. The
How long until 3D printing is being marketed to the general public? Read More »
In a seven day week, day eight would bring us back around to Sunday. On this particular eighth day, God made a farmer and Dodge made a winning two minute ad. America said it was good. Those 108 million viewers who said it was the “most creative” may have been duped six ways to Super
God made a farmer, Dodge made a great commercial about him. Or did it? Read More »
I want to start out by apologizing for this blog post. While doing research for this incredibly difficult topic, my boss walked up behind my computer and asked me what I was doing. Did I mention I was going through all the sexy Super Bowl ads at the time? Yep. The new, male Calvin Klein
Sex Sells? Think Again. Read More »
Much like the actual game itself, I felt like the commercials got better with each quarter. Here’s my play-by-play of the 4th quarter. Leon Sandcastle The NFL Network placed a name in to the public consciousness with Leon Sandcastle. Whenever a spoof name is needed, Leon Sandcastle will be there. Will it make people tune
It's the 2013 Hyperbole! Bring on the 4Q ads! Read More »
Third Quarter of Super Bowl 47 had to be the most exciting in many years, unfortunately it was due to the record tying punt return, the black-out delay and the attempted 49er’s comeback…not so much on the ads side. I think the goal of Super Bowls ads is to introduce, entertain and/or promote corporate good
It's the 2013 Hyperbole! Bring on the 3Q ads! Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
