In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. To unlock a new market segment in any industry, one of the biggest challenges is to “think outside the box.” We’ve all heard it, […]
Creating New Markets – Oscar Micheaux and Black Movie goers Read More »
In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. In the rich pantheon of women’s cosmetics, many names stand out: Estee Lauder, Coco Chanel, Mary Kay and Max Factor are just a few.
Madam C. J. Walker – Brand Pioneer Read More »
To be fair, the Covid-19 pandemic has changed everything for everyone, but, since we’re marketers, we’ll stay focused on how it’s affecting and will continue to affect us. As marketers, we survive or die based on our ability to connect meaningfully with consumers. And because consumers are behaving differently, we have to adjust how we
10 Ways Covid will Impact Marketing Forever Read More »
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using
IP Targeting and Geotargeting. What’s the Difference? Read More »
We use After Effects expressions for all of our video graphics. It’s a very versatile tool that allows anyone with a passing understanding of Photoshop or Illustrator to jump in and start animating, and one of the things that makes it so versatile is the ability to apply expressions. After effects expressions are bits of code
Our Top 5 After Effects Expressions Read More »
Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea
No Really, How Do You Shoot A Commercial During A Pandemic? Read More »
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their funny, often brutally snarky posts. Red Bull reaches millions with its high energy original content. But what about B2B businesses that don’t sponsor extreme sports or make burgers known and
Getting B2B Results on Social Media Read More »
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching more video content than ever before. Here are some recent numbers put together by Statista: Each month, 85% of internet users in the U.S. watch video content. By 2021, the
The Importance of Fresh Video Content for Marketers Read More »
In the 22 years that we’ve been doing in-house video production at Current360, we typically run our productions lean, where each person must wear multiple hats. We like to bring in crews of people who are focused on one aspect of the production and can apply their talent singularly to the task at hand, but
Pandemic Production Read More »
To persuade and/or sell a product or service, correct? What about “Creative Advertising”? Creativity is the soul of advertising and branding. It’s what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers. Well, isn’t it all creative? No. Creativity is essential
What’s the point of advertising? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
