Most people that enjoy all the Festival activities do not realize the amount of work that goes in behind the scenes. From about February until Derby, we have numerous members of our staff working on the various Derby Festival pieces. It also means crazy non-stop days and late nights for me. We have just […]
There are certain sites that seem to have the answer for everything under one domain: family, food, health, home, money, style or more. Sites like eHow.com claim to have every how-to, DIY, and home remedy anyone would ever need, but are they credible resources for information? The answer is no, and Google’s new search
Google’s New Algorithm Wins, Low Quality Content Loses Read More »
I can’t speak from experience, but from what I’ve heard, one bite of an In-N-Out burger will change your life forever. The relatively small California chain holds a lofty spot in American lore as the preeminent dispensary of ground beef greatness, and every In-N-Out fan I’ve ever met has adamantly sang their praises, often speaking
Profiles in Brand Mania: In-N-Out Burger Read More »
I recently attended a SXSWi presentation hosted by our Social Media Guru, Angela. She gave us the 411 on all the best stuff from this years big event in Austin. One thing I took away was that location based services are here to stay. She said they ranked among the most popular and fastest
Drinking the location-based Kool-Aid Read More »
Apple is usually the trendsetter, but it’s now jumping on the cloud music bandwagon. According to CNET News, Apple is working out deals with Major music labels and music publishers, who will each get paid when their work is used, at different rates for an internet, or “cloud-based” music subscription service. Most of us
iCloud? Apple working out deal for music subscription service Read More »
This past week marked the 125th birthday of what many Americans call their favorite soda! Coca Cola’s brand is now ranked #1 in the world, so it comes to no surprise the company is valued at over $70 billion! When it comes to advertising, Coca Cola is king! When you think about ads in the
Happy Birthday, Coca-Cola! Read More »
At a recent family gathering I heard my 16 year old cousin say something surprising: “Facebook is not cool anymore.” As I looked around the room at my other cousins, eyes transfixed on their smart phones and fingers texting away, I was stunned at his revelation. I asked why, and he explained that he can’t
Things are not always as they seem Read More »
I recently moved to the country. Upon moving into my new residence, I discovered that my cell phone coverage didn’t reached that far. Once I arrived home from work or from my errands, I had no access to the outside world. I couldn’t receive a phone call or a text message. If my family wanted
I missed my cell phone Read More »
Wedding season is upon us. The April showers, or floods for some of us, have led to a boom of proposals and forthcoming wedding ceremonies around the world. You might have heard something about a certain William and Kate getting hitched across the pond earlier this month. This wedding boom has stretched all the
Royal Wedding Marketing Read More »
When one wants to share a photo with the twittersphere, many turn to Twitpic, a web service that allows you to upload and store images and video to share on Twitter. Recently, Twitpic changed its Terms Of Service to allow them a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
