So you’re on Facebook, you Tweet and hopefully check-in. Big deal. We get that you know the tools for YOU, but do you understand social media’s position for brands within the advertising, marketing and public relations fields? If so, we may have a spot for you. CurrentMarketing, a full-service advertising agency located in Louisville, KY, […]
Now Hiring: Social Media Assistant Read More »
In March 2010, I had the amazing opportunity to attend South By Southwest Interactive in Austin, TX on behalf of CurrentMarketing. Once I was back in the ‘ville, I presented a SXSWi summary to our agency. The premise was to pass along the big “themes” that were predicted to be huge in the 2010 interactive
SXSWi 2010’s Social Media Predictions: Did they pan out? Read More »
RIM, the maker of the Blackberry smartphone, released a TV spot ostensibly retelling Moby Dick through the Blackberry by showcasing the phone’s capabilities, but in reality reducing a literary masterpiece to inanity by younging it up. You know, for the kids. If you haven’t seen it yet, let’s watch: This spot bothers me, but not
Blackberry's Moby Dick Read More »
A recent project “blew” though our shop and had a very short fuse. The client “bleeds” blue with offices in Lexington and Louisville so PMS 300 (PMS=Pantone Matching System) made perfect sense for all his corporate identity materials. We went to press with everything and were moving very fast to meet our deadlines. Our most
PMS 300 Blue. Who knew? Read More »
Hello, my name is Dennis and I have a fat wallet addiction. My collection of frequent diner cards, appointment cards, receipts, scraps of paper containing ideas that seemed too valuable to toss, a credit card or two, security pass card, business cards (some mine, some of others) and yes, occasionally a dollar bill or two.
Mr. Fat Wallet…who do you think you are? Read More »
…that our Traffic Manager doesn’t have time to blog. https://tinyurl.com/y8ufsnp Enjoy!
What happens when we're so stinkin' busy… Read More »
The other day I saw this story about a pharmaceutical company called Lundbeck that makes a drug called pentobarbital. As it turns out, pentobarbital, which was invented in the 1930s to treat central nervous system disorders, is now going to be used by both Ohio and Oklahoma to execute prisoners. Lundbeck has asked the states
Can Consumers Ruin Brands? Read More »
Stop me if you’ve heard this. A man was walking through the woods when he happened upon a woodcutter working feverishly to fell a large tree. The woodcutter was spending an amazing amount of energy, sweating profusely and breathing quite heavily…but making very little progress. “Perhaps it would be wise to take a break to
CurrentMarketing – A Cut Above Read More »
Lately I feel like TV commercials are my new radio (you know, that thing in your car’s dash that you never seem to listen to anymore). The commercials I’ve been seeing – and more importantly, paying attention to – have been blaring the likes of some of my personal favorite artists: Ray LaMontagne, Black Rebel
Two and a Half Men is in its eighth season and has been ranked in the Top 20 programs since 2004. As of last week, the show, which draws over 14 million viewers weekly, has been sent into hiatus during Charlie Sheen’s most recent trip to rehab. For CBS, this means that only two new
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
