Lately I feel like TV commercials are my new radio (you know, that thing in your car’s dash that you never seem to listen to anymore). The commercials I’ve been seeing – and more importantly, paying attention to – have been blaring the likes of some of my personal favorite artists: Ray LaMontagne, Black Rebel […]
Two and a Half Men is in its eighth season and has been ranked in the Top 20 programs since 2004. As of last week, the show, which draws over 14 million viewers weekly, has been sent into hiatus during Charlie Sheen’s most recent trip to rehab. For CBS, this means that only two new
Words with our new copywriter gal, Charity Murphy: CurrentMarketing: What are you doing? Charity: Rockin’ out with my copy out. CMKTG: What else? Charity: Playing with my hamburger vacuum crumb sucker. CMKTG: What’s your favorite website? CM: Super Punch. Lots of cool things from advertising and pop culture. CMKTG: Where is your dock located? CM:
Meet Our New Copy & Creative Newbies! Read More »
I’m pretty sure they saved all the stinkers for the 4th Quarter. Maybe they thought everyone would be too drunk by then to pay attention? Maybe I would have been more entertained if I had been drunk? Too late for that now, so let’s get started with the reviews so I can get my Glee
That'll move the chains! Fourth quarter wraps with stinkers Read More »
As the research guru here at CurrentMarketing, it is my job to find the best information for our clients. To do so, I spend a lot of time seeking out the latest and greatest research tools in hopes that the data from the best tools will aid the development of successful campaigns for clients. With
Free Research Tools Every Marketer Must Have Read More »
Recently I came across this site that claims to have the longest collection of acronyms ever. After scanning the site, I realized I only knew a handful out of the 1000+ list of acronyms. But, I do have our own acronyms (or should I say language) here at Current down pat: MI – Media Island
CurrentMarketing-isms Read More »
I have been tossing around the idea of hiring a Chef to come in and prepare lunch for CurrentMarketing. And now that we are more than 30 people, it feels like the right time to consider an alternative to 10-person orders from fast-food joints and/or frozen meals. Our Board agreed that it would be good
I saw a speaker at a recent event who discussed the five things that drive choice: Conscious choice Habit Pressure Default Impulse The speaker used this framework to talk about time management; but I thought about them with regard to marketing – and more specifically, messaging and deployment frequency. Our approach is typically to nail
Behind the wheel with choice drivers Read More »
I caught a segment on the news this past weekend about our credit cards and how easily they could be read while in your purse or pocket. “How?” you might ask. Many new credit cards come issued with radio sensors in them. The cards look the same except they feature an icon of a call
Another way to lose your identity Read More »
It’s almost Super Bowl time, which means it is almost our third annual Hyperbole Super Bowl commercial round up. But I’m more interested in the planning, testing and excitement behind the commercials. Not the cameras or directing, but the full campaigns. More and more recently advertisers have had to go well beyond the flatness of
The Real Pre-Game Action Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
