A few nights back, my husband was complaining to me about how frustrating Christmas lights are. He bought all new last year and this year only 2 strands out of some 20 are actually working. He has spent many hours looking at each strand, changing out bulbs and trying every trick he could think of. […]
Merry Google Christmas Read More »
My stash of clients is nearly 100% b-to-c, so you can imagine that Black Friday’s rapid approach has me running circles around this place. A curious trend has emerged this year and our clients have proven to be no exception: Pre-Black Friday sales. Most retailers point all of their guns at the rabid shoppers who
Just Another Manic Monday Read More »
So, who has not heard of, used or experienced, in some way, the advances in mobile communications? With Smart phones like the iPhone, Blackberry and the Droid being a part of the mainstream, I find it hard to believe the average consumer has not had some sort of smart phone experience. The increased functionality of
Celebrity Endorsements of Apps and other Software, really? Read More »
I know everyone knows that the IT department has special abilities when it comes to machines, but what I have experienced lately borders on the Twilight Zone. How is it that an IT person walks in a room and every machine seems to stand up straighter and work faster/harder? Example: the Server is down one
What is it with Geeks and Machines? Read More »
We in advertising spend a fair amount of time dealing with what outsiders might call ethical choices, very few of ever fall into the black or white column. Our job is to increase consumer awareness for our clients and, subsequently, increase sales. This challenge often creates “gray” areas; how do we balance the need for
Ethics in Advertising Read More »
I handle several retail clients for CurrentMarketing, which means that even slight changes in the world of financing can rock my world from a creative perspective. Lately, we’ve seen serious changes take hold. Gone are the days of promoting “interest FREE” or “0% financing” – welcome to the world of “No Interest if paid in
Put on your financing face! Read More »
8:00 am: Arrive in office. Open up the building for the day. Very few people around but all are beginning to filter into the office. Grab some coffee and prepare for our morning meeting (Jolt). Review billing from accounting, a quick look at emails from over night, check phone messages and then head into for
User generated content (UGC) is a buzz phrase that has our industry all atwitter. Mostly, marketing communications processionals are scrambling to harness the power of UGC for to move product. But here’s the thing: the consumers we’re targeting with UGC — X, Y & Millennials — aren’t buying. They’re sharing, and learning and building relationships
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
