Well, you can finally put an end to all that pondering over “What Can Brown Do For You?” After eight years, UPS has replaced their national campaign with the brand’s first global marketing initiative. “We [heart] Logistics”, the tagline and focal point of the new campaign, will strive to bring awareness to UPS’s extensive non-package […]
Logistically Speaking Read More »
I couldn’t keep myself from chuckling when I came across this very entertaining article in Adweek. The thrust of it: bad news for major brands! Why? Because store brands bested most of their national brand counterparts in a Consumer Reports blind taste test. On the surface it’s pretty devastating stuff. However I’ll tell you how
On Perception & Reality Read More »
Much like a brand might change its name to renew or repair its reputation, the Corn Refiners Association is petitioning the Food and Drug Administration to replace the term “high fructose corn syrup” with the more natural sounding “corn sugar.” Having become a popular target of blame for the skyrocketing obesity rates in recent decades,
Cause-related marketing has been around for over thirty years and it doesn’t look like this strategy will fade anytime soon. According to the 2010 Cone Cause Evolution Study, 95% of Moms and 94% of Millennials approve of cause marketing. Among the rest of the survey population, that number is still relatively high at 88%. Yet
I’m sure by now you’ve noticed the different logos that Google has released on special days such as holidays, major events, anniversaries of inventions and famous birthdays. What you may not know is that these logos actually have a name. They are called “Google Doodles” and Google has a staff of artists whose only job
Shhh! Listen. Hear anything? Nope, not a thing. And that’s exactly the way Steve Jobs wants it. Not a lot of people are talking about the the iPhone 4 antenna problem these days. You can chalk that up either to the fickle 24-hour news cycle or to some effective PR. I’m inclined to credit the
Apple and the High Road Read More »
Quizno’s has done it again… The popular sub shop has unleashed their newest creepy ad campaign, featuring singing kittens. The ads, which attempt to promote Quizno’s value menu, include three singing kittens dressed in marching band attire that annoyingly yell “five-four-three” to the tune of Three Blind Mice. The thought of kittens and a sub
Quizno “Singimals”?? Read More »
One of the things brand strategists run up against from time to time is the issue of so-called “re-branding.” Most of the time what’s actually being requested is a brand makeover: a trim, a little freshening up, but nothing much more than a few cosmetic improvements. Every so often though, there’s a request for something
Re-Branding: How Far Can You Run from Yourself? Read More »
This past week, a few of us here in the copywriting bullpen got into a discussion on the state of advertising. It was Angela T., our social media “Buzz Builder” who started it, calling to our attention a set of banners on the Spirit Airlines website. The banners were attempting to find humor in the
The Decline of Selling Read More »
Few things in this industry are more challenging than getting the public to pay attention to PSAs. We can market products, goods and services until the cows come home but it takes a truly talented team to create a PSA that gets noticed. The Embrace Life PSA, created by the Sussex Safer Road Partnership with
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
