Did Google Kill Cookie Tracking
In the halcyon days of 2020, Google declared that third-party cookies were going away in Chrome, setting off a panic attack in marketing departments worldwide.
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Business
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data to craft highly targeted campaigns. Still, rising concerns, plus regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are changing the game. So, how
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2024 Predictions
Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen, seeing our fan base’s collective expectations for the new year was interesting. Most of you have high expectations, with nearly half proclaiming their business is going “through the roof” in
The King is dead.
Long Live the King.
No we’re not talking about Charles VII or his father Charles VI. Instead, we’re recognizing the passing of the baton after years of shifts from traditional to digital media. According to Statista, global ad spend for digital media has officially passed traditional media’s ad spend. This may have gone unnoticed since US ad spend has
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Advertising in the Great Outdoors.
In the 1920s, a company called Burma Shave — producers of brushless shaving cream — started putting signs up that delighted and educated drivers. These signs would run in succession down the road, delivering rhyming and sometimes clever lines, and they would always end with the Burma Shave logo. This simple yet clever idea propelled
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Who Influenced the Influencers?
In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George Lois, we stumbled onto a guy who influenced both. Paul Rand (not to be confused with Rand Paul) is well known for his logo work for companies like UPS, ABC,
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Appeals Court — Common Appeals in Advertising.
The world is full of bad advertising. Sometimes it’s because the ad is tone-deaf. Other times these ads are just flat-out boring. Unappealing. Without soul (We’re looking at you, AI). Usually, this results from laziness, but client “preferences” are also the culprit. So put away your starbursts and listen up. The best way to make
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J. Walter Thompson: Father of brand advertising?
Okay, I’ll admit that I knew nothing about JWT before starting this article. I knew he was the founder of J. Walter Thompson Advertising, now the huge conglomerate Wunderman Thompson. I also knew he didn’t fit the mold of most of my subjects. He came way before the “Mad Men” era. In fact, he actually
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Truth in Advertising
The year was 1909. The US Army bought the first military aircraft from the Wright Brothers, Sigmund Freud lectured in NYC, and the Manhattan Bridge opened. Meanwhile, in Louisville, KY, the American Advertising Federation convened at the Galt House and — led by Samuel C. Dobbs — took a stand against false advertising. You can
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Bill Bernbach and the Creative Revolution
Bernbach, along with James Doyle and Max Dane, founded DDB in 1949. He had left Grey Advertising in “an act of defiance,” taking one small client — Ohrbach’s Department Store — with him. The reason he left was simple. He had the notion that advertising was an art, whereas most thought of it as a
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