JCPenney has attempted to bounce back from the damaging strategies it took on during ex-CEO Ron Johnson’s reign. But first, they want to say they’re sorry. In JCPenney’s recent apology ad, they begged customers to “come back” to their stores. In this admirably honest, new commercial, which is a first glimpse from JCPenney’s new lead […]
JCPenney Tries Yet Again Read More »
On April 16th, AdAge kicked off its annual Digital Conference, self promoted as the Most Important Event of the Year for Marketers, wherein awards for the best viral videos with branded content were handed out. Among the videos honored were the Red Bull Stratos campaign, following Felix Baumgartner’s record breaking freefall, TNT’s “Your Daily Dose
What ARE the qualifications for a truly viral video, anyway? Read More »
We have all seen cars and cabs wrapped in branding and advertising messages, meant to grab your attention for a few seconds as you drive or walk by. Some are more creative than others, but none really make you stop and think for too long. Recently I can across an article that details a ride
Win or Lose Cruiser Read More »
Perhaps it’s an occupational hazard. Perhaps I’m too close to the industry. But I can’t shake the feeling that now more than ever, the “brief” and – more specifically – the “positioning statement” are becoming a bit literal in today’s consumer marketing products and executions. Below are 4 words that I seem to see used a
Is your product healthing? Read More »
At Current360 we know that maintaining an active, staff-authored blog has a lot of benefits: it enhances our search engine visibility, showcases the many brilliant minds who work here and occasionally garners some attention from the outside world. But as many Bulbs will confess, crafting the mandatory monthly blog can be a horribly gut-wrenching, nausea-inducing
5 Easy Ways to Conquer Page Fright Read More »
Before CS6, if a designer needed to produce multiple sizes of an ad, they needed to: Create ad #1 Save as a separate document (ad #2) Resize the document settings Rework the layout to coordinate with the new specs. Repeat steps 2-5 until all the different ad sizes have been created. Phew! That’s a lot
Alternate/Liquid Layouts in InDesign Read More »
If you’ve seen them, you can’t forget them. The tips Terrie has for getting ready in the morning. How she suggests recording your voice so your grandkids can know how your voice used to sound; Michale, who is trying to figure out how to tell his grandsons that he won’t be around much longer; Marie
Humor or Scare Tactics? Read More »
I am certainly not Acura’s target demographic, so the fact that I find the “Luxury, Luxury” commercial so grating shouldn’t really concern them I suppose. But during March Madness, I’ve seen it countless times and yet I am having a hard time understanding who exactly the commercial is supposed to appeal to. So I have
Luxury, Luxury, Luxury, Luxury, Luxury Read More »
In case you’ve been living under a rock for the last couple years, Pantone (“the authority on color”) has been spreading its brand to the non-design world. Everything from Pantone flower pots, coffee mugs, christmas ornaments, and even edibles! So why not expand to wearables, or should I say “underwearables”? So that’s exactly what South
Presenting UnderPantones (and Pantytones too!) Read More »
Dove has taken its nearly-decade-long campaign for “Real Beauty” one step further by targeting designers. Dove posted a link on Reddit that supposedly downloaded a Photoshop action to add a glow effect to an image. The action actually removes all of the edits the designer made. I have quite a few thoughts on this. Reddit?
Dove Goes Rogue with “Real Beauty” Read More »
"*" indicates required fields
Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
