Marketing Archives - Page 13 of 24

The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs

Leave a Comment / Marketing / Current 360

Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right? […]

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When Marketing Goes Bananas

Leave a Comment / Marketing / Current 360

A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the perfect way to do that? Guerrilla Marketing, of course. When most have weight loss and resolutions on their mind in early January, the YMCA of Greater Louisville has historically taken

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RTW: Coming to a Post Office Near You

Fashion week may be over but a new designer is quickly ramping up to debut a new line. If you’re a fashion diva like myself you may be wondering how you could’ve possibly missed this latest installment in the fashion world. Are you sitting down? You may need to be sitting to take in the

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Campbell's Soup targets hipsters and people too lazy to open cans

2 Comments / Marketing / Current 360

So how did the hipster burn his tongue, you ask? That’s easy, he ate his soup before it was cool. Finally, what we’ve all been waiting for, a soup for hipsters. But wait just a minute, do hipsters even eat soup? Apparently, Campbell’s Soup believes they do. That’s right, the staple of American lunchtimes everywhere

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The Young Advertiser's Field Manual, Part 2

Leave a Comment / Marketing, Research / Current 360

Last month, my blog post “The Young Advertiser’s Field Manual” discussed the unspoken do’s and don’ts of working in an advertising agency. After receiving lots of great feedback from colleagues and friends who work in the ad industry, I thought I would write a follow-up to my original post. So, whether you have just started

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Take me out to the ballgame! Take me out to the ads?

Leave a Comment / Branding, Marketing / Current 360

Have you been to a Baseball game lately? Baseball as a spectator sport is more popular now than at any time in its great history. More than 70 Million fans attended Major League games last season. And minor league games are a huge draw as well – family friendly fun at a great value. Attending

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The Young Advertiser's Field Manual

Leave a Comment / Culture, Marketing / Current 360

As the internship coordinator here at CurrentMarketing, I get to meet lots of enthusiastic young professionals eager to work at an advertising agency. I often get asked about the typical day at an ad agency. They want to know what being in an agency environment is like as well as the expectations that come with

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Marketing

The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs

When Marketing Goes Bananas

RTW: Coming to a Post Office Near You

Campbell's Soup targets hipsters and people too lazy to open cans

The Young Advertiser's Field Manual, Part 2

Take me out to the ballgame! Take me out to the ads?

The Young Advertiser's Field Manual

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