A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the perfect way to do that? Guerrilla Marketing, of course. When most have weight loss and resolutions on their mind in early January, the YMCA of Greater Louisville has historically taken […]
When Marketing Goes Bananas Read More »
Fashion week may be over but a new designer is quickly ramping up to debut a new line. If you’re a fashion diva like myself you may be wondering how you could’ve possibly missed this latest installment in the fashion world. Are you sitting down? You may need to be sitting to take in the
RTW: Coming to a Post Office Near You Read More »
It’s hard to believe this is the third edition Steve’s YouTube Faves. When I began this tradition back in 2010, the world was far different; Barack Obama was president, the economy was in shambles and you weren’t cool if you didn’t own the newest iPhone. [2011 edition here; 2010 edition here] Needless to say a
Steve’s YouTube Faves of 2012: Indie Bands Edition Read More »
Those playing buzzword bingo throughout agency conference rooms this fall have no doubt racked up on the term “native advertising.” And depending on who you talk to, it has the potential to be the future and savior of digital advertising. So just what is this native advertising and what is all the fuss about? A
2012: The year of the Native? Read More »
So how did the hipster burn his tongue, you ask? That’s easy, he ate his soup before it was cool. Finally, what we’ve all been waiting for, a soup for hipsters. But wait just a minute, do hipsters even eat soup? Apparently, Campbell’s Soup believes they do. That’s right, the staple of American lunchtimes everywhere
Campbell's Soup targets hipsters and people too lazy to open cans Read More »
Last month, my blog post “The Young Advertiser’s Field Manual” discussed the unspoken do’s and don’ts of working in an advertising agency. After receiving lots of great feedback from colleagues and friends who work in the ad industry, I thought I would write a follow-up to my original post. So, whether you have just started
The Young Advertiser's Field Manual, Part 2 Read More »
Nature Valley is giving their own twist on Google street view. For their new campaign, Trail View, Nature Valley has taken street view technology to some of America’s national parks in an attempt to bring awareness about the parks to people all over the world. Also, they want to find ways of using digital technologies
Street view…where there are no streets Read More »
Have you been to a Baseball game lately? Baseball as a spectator sport is more popular now than at any time in its great history. More than 70 Million fans attended Major League games last season. And minor league games are a huge draw as well – family friendly fun at a great value. Attending
Take me out to the ballgame! Take me out to the ads? Read More »
As the internship coordinator here at CurrentMarketing, I get to meet lots of enthusiastic young professionals eager to work at an advertising agency. I often get asked about the typical day at an ad agency. They want to know what being in an agency environment is like as well as the expectations that come with
The Young Advertiser's Field Manual Read More »
I have learned a lot about advertising the easy way. I was taught by professors with agency experience, I’ve worked with talented creatives throughout my career and I’ve had many opportunities to watch brilliant marketing people work their magic. But I’ve also learned a lot about advertising the hard way. And since those stories tend
First "Pitch" Confessions Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
