Marketing Archives - Page 13 of 25

Current360 is an Ace at Teaching Employees to be Jacks of All Trades

Leave a Comment / Culture, Marketing / Current 360

What is a person with a Business Marketing degree doing talking specifics about web development, creative design and video production? This has become the exciting challenge of the ever-dynamic account services life at Current360. Myself, a Business Marketing graduate from Transylvania University, a liberal arts university, continuing the “holistic approach” to education from college to […]

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Just Add Marketing Pro to JT’s Resume

Leave a Comment / Branding, Marketing / Current 360

I’m one of the many that eagerly awaited Justin Timberlake’s new jams. In my book, the folks in charge of marketing his return to the music world have done an absolute top-notch job. His big return to the stage was a performance at the Grammy Awards in February. His performance was great, just what he

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The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs

Leave a Comment / Marketing / Current 360

Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right?

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When Marketing Goes Bananas

Leave a Comment / Marketing / Current 360

A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the perfect way to do that? Guerrilla Marketing, of course. When most have weight loss and resolutions on their mind in early January, the YMCA of Greater Louisville has historically taken

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RTW: Coming to a Post Office Near You

Leave a Comment / Internal Marketing, Marketing / Current 360

Fashion week may be over but a new designer is quickly ramping up to debut a new line. If you’re a fashion diva like myself you may be wondering how you could’ve possibly missed this latest installment in the fashion world. Are you sitting down? You may need to be sitting to take in the

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Campbell's Soup targets hipsters and people too lazy to open cans

2 Comments / Marketing / Current 360

So how did the hipster burn his tongue, you ask? That’s easy, he ate his soup before it was cool. Finally, what we’ve all been waiting for, a soup for hipsters. But wait just a minute, do hipsters even eat soup? Apparently, Campbell’s Soup believes they do. That’s right, the staple of American lunchtimes everywhere

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The Young Advertiser's Field Manual, Part 2

Leave a Comment / Marketing, Research / Current 360

Last month, my blog post “The Young Advertiser’s Field Manual” discussed the unspoken do’s and don’ts of working in an advertising agency. After receiving lots of great feedback from colleagues and friends who work in the ad industry, I thought I would write a follow-up to my original post. So, whether you have just started

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Marketing

Current360 is an Ace at Teaching Employees to be Jacks of All Trades

Just Add Marketing Pro to JT’s Resume

The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs

When Marketing Goes Bananas

RTW: Coming to a Post Office Near You

Campbell's Soup targets hipsters and people too lazy to open cans

The Young Advertiser's Field Manual, Part 2

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