Sorry, fellow agency friends, this entry isn’t for you. It’s for those of you who want to issue an RFP – public and private sectors alike. You can get the most out of your potential agency partners if you’re willing to create a little healthy competition amongst the crowd. A little secret about agency folks […]
How to Succeed at the RFP Process Read More »
What is a person with a Business Marketing degree doing talking specifics about web development, creative design and video production? This has become the exciting challenge of the ever-dynamic account services life at Current360. Myself, a Business Marketing graduate from Transylvania University, a liberal arts university, continuing the “holistic approach” to education from college to
Current360 is an Ace at Teaching Employees to be Jacks of All Trades Read More »
I’m one of the many that eagerly awaited Justin Timberlake’s new jams. In my book, the folks in charge of marketing his return to the music world have done an absolute top-notch job. His big return to the stage was a performance at the Grammy Awards in February. His performance was great, just what he
Just Add Marketing Pro to JT’s Resume Read More »
Most folks would agree that it’s natural/logical to believe that more expensive products are superior to their lesser expensive counterparts. I’m certainly guilty of it. After all, if a product costs more, it must be because it’s made better, will last longer — or in the case of wine — because it tastes better, right?
The Pricebo Effect: Considering the Power of the Price Point in Shaping Consumer Beliefs Read More »
A Client’s recent annual Membership campaign called for something a little unconventional – to interrupt consumers when they were least expecting it. What is the perfect way to do that? Guerrilla Marketing, of course. When most have weight loss and resolutions on their mind in early January, the YMCA of Greater Louisville has historically taken
When Marketing Goes Bananas Read More »
Fashion week may be over but a new designer is quickly ramping up to debut a new line. If you’re a fashion diva like myself you may be wondering how you could’ve possibly missed this latest installment in the fashion world. Are you sitting down? You may need to be sitting to take in the
RTW: Coming to a Post Office Near You Read More »
It’s hard to believe this is the third edition Steve’s YouTube Faves. When I began this tradition back in 2010, the world was far different; Barack Obama was president, the economy was in shambles and you weren’t cool if you didn’t own the newest iPhone. [2011 edition here; 2010 edition here] Needless to say a
Steve’s YouTube Faves of 2012: Indie Bands Edition Read More »
Those playing buzzword bingo throughout agency conference rooms this fall have no doubt racked up on the term “native advertising.” And depending on who you talk to, it has the potential to be the future and savior of digital advertising. So just what is this native advertising and what is all the fuss about? A
2012: The year of the Native? Read More »
So how did the hipster burn his tongue, you ask? That’s easy, he ate his soup before it was cool. Finally, what we’ve all been waiting for, a soup for hipsters. But wait just a minute, do hipsters even eat soup? Apparently, Campbell’s Soup believes they do. That’s right, the staple of American lunchtimes everywhere
Campbell's Soup targets hipsters and people too lazy to open cans Read More »
Last month, my blog post “The Young Advertiser’s Field Manual” discussed the unspoken do’s and don’ts of working in an advertising agency. After receiving lots of great feedback from colleagues and friends who work in the ad industry, I thought I would write a follow-up to my original post. So, whether you have just started
The Young Advertiser's Field Manual, Part 2 Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
