For me, the 3rd Quarter ads were mostly a disappointment, but maybe that was just because my Colts were starting the slide down to defeat. I’m going to break it down this year into three categories: Horrible, Boring, Awesome. Very fine-grained, right? Horrible E-trade Milk-A-What Commercial. I admit that the baby Lindsey popping out with […]
Hyper-Bole 2010: 3rd Quarter, or "GRISWALDS!" Read More »
The bridge is out! I’m not normally a big fan of Bud ads, but the sight of a whole town of people forming a human bridge to see a semi of Bud safely across a river was pretty funny. I’m Mark Sanchez. Mark wants the women watching the Super Bowl to hear his heartbeat. What
2nd quarter: A tall order of nudity, little people and sexism Read More »
The latter part of 2009 marked a time of massive growth for marketing within the social media space, so it should come as no surprise that advertisers are revving up their social skills when it comes to the grandaddy of all things advertising, 2010’s Super Bowl. Even the NFL has gotten in on the action
Psych! It isn’t. In fact a little time spent defining your company’s brand will lead to big time (and money) savings down the road. How so? Well, by distilling and formalizing your company’s key traits, value propositions, personality and values, you take much of the guesswork out of communicating. That means that every time you
Why branding is a waste of time. Read More »
We delivered one heck of a result with an online buy-one-get-one-free promotion we did for a major casual dining client last quarter. In just a few weeks’ time we increased their customer email list by 230%, their Facebook fan page following by 62%, their Twitter followers by 56%, and their online loyal customer database by
We don’t mean to brag, BUT… Read More »
We just celebrated 25 years of being a leading marketing agency in Louisville, Kentucky – an achievement of which we are all very proud! To commemorate this auspicious occasion, we have each poured through the volumes of websites we all visit frequently to glean industry knowledge, upcoming trends or competitor intelligence. Each day, we will
This ain't your daddy's bliggity-blog Read More »
As new media channels continue to emerge at such a fast pace, consumers are getting product information from more and more sources. Some remain traditional news sources like newspaper or TV, yet specialty and peer sources are becoming more important. How important? In the new world of editorial marketing, unbiased, third-party endorsement can be three
Rethinking Editorial Marketing Read More »
I started my SXSW Monday with a bang – Presenting Straight to the Brain. An excellent, knowledgeable moderator and three EXCELLENT presenters flooded the audience with solid presentation advice. There are some basic ideas that drive a good presentation: Out of a 20-slide presentation, the brain only remembers 3-4 slides. Look at a presentation more
SXSW Monday – no case of the Mondays for me! Read More »
Sunday was a curious SXSW day for me. I got a true sense for the community that is the event. I started the day by leaving my iPhone in a cab. Those of you who own an iPhone probably just a had a slight jump in your tummy thinking about losing your most prized possession.
Rawking Selection Sunday…in Austin, Texas Read More »
We just wrapped up our first day at South by Southwest interactive – what a whirlwind! Only 24 hours into it, I can only imagine what the next three days will have to offer. The panels were intriguing and the people I met were just about as interesting as the panels. Quick recap on my
Taking SXSW by storm Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
