Hyperbole 2016 – Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, wrapping things up with our closer, Media Maven Lauren Jones. Here we are, in the 4th quarter, […]
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Hyperbole 2016 – Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues with our Director of All Things Digital, Nate Spry and the Third Quarter. Doritos commercials
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For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, with our CEO, Rick Schardein and the Second Quarter. Well, if a Reality TV show personality and the pitch-perfect-parody of
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For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Creative Director, Dennis Bonifer. I’m sure when the NFL envisioned the first Super Bow….err the “Big Game”
Hyperbole 2016 – First Quarter Read More »
As popular as the NFL is in America and around the world, many people would tell you that–for them–the highlight of the big game every year is what happens in between the big plays…the big sell. As the years have passed, those “breaks in the action” have become social touchstones that have entered the zeitgeist that is American
Super Bowl Commercial Trivia Read More »
A group of my friends and I used to take an annual road trip from New York to Louisville on Derby Weekend. It was grueling, unhealthy and insanely fun. Piling into a minivan on Thursday evening for the overnight drive and again on the return trip Sunday, we would decide which route we’d take. There
Video and the Art of Storytelling Read More »
Video accounts for 78% of all web traffic data. Seventy-eight percent. Yet as marketing tactics go, video is still underrated – and underutilized. The days of uploading a few commercial “spots” to a your YouTube channel and calling it a day are done. With content marketing and native advertising driving today’s strategies, there’s opportunity for
From donuts to dry cleaners, barbers to butchers, online consumer reviews are highly influential and here to stay. And for hospitals and medical practices, the stakes are especially high. As out-of-pocket healthcare costs have gone up, patients are increasingly shopping review sites to research providers. And as digital natives continue to come of age, this
Healthcare & The Power of Consumer Reviews Read More »
For retailers, the craziest time of the year is here. This Black Friday and Cyber Monday, 46% of shoppers will be shopping from the comfort of their own homes. This is where digital advertising becomes essential. As a retailer, you may be asking yourself, “Is there anything I can do to make my brand stand
4 Tips On Using Digital Marketing This Holiday Season Read More »
Project Objective: Enhance the existing brochure site to a responsive online marketing tool to promote the Max-Strum product and drive sales leads in 2 target markets: Production Livestock owners Show Livestock owners The Existing Site: Insight: Production Livestock and Show Livestock target users have distinctive demographics and psychographics. Additionally, each user is also looking for
Information Architecture’s Role in Website Projects Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
