The hype surrounding Super Bowl commercials has become pretty astounding. Bloggers and ad critics now dedicate weeks to leaking, discussing and dissecting the :30 and :60 spots. That means the bigger value might be not the millions of people who watch during the game itself, but all of the press, PR and social attention each
2015 Super Bowl Ad Commentary Read More »
According to a recent Pew Research Center Internet Project, 72% of Internet users report that they have looked online for health information within the past year. As a result, we’ve noticed an increase in content marketing strategies by healthcare marketers. Now an industry with a historic reliance on traditional advertising is seeing success with a
The healing power of content marketing Read More »
New Years is right around the corner, and with it, the busiest season for health clubs. Every year, health club marketers ramp up their marketing efforts in order to prepare for the rush of resolutioners. But is that the best strategy? Let’s look at some strategies health clubs can employ to increase gym members throughout
Six strategies for attracting new gym members and keeping them Read More »
At Current360, we’re fortunate to partner with a wide variety of clients in the restaurant and beverage industries. To help them remain competitive, it’s important that we stay on top of emerging trends that can impact their success. This requires constant primary and secondary market research, as well as taking advantage of our clients’ own
Turning a trend into a marketing strategy Read More »
In my time at Current360 I’ve had the pleasure of working on two festivals. Both were produced on a large scale and encompassed numerous events over a period of time. And like with any event, both had one million moving parts that needed to be well managed and handled with care. However, there was one
A Tale of Two Festivals Read More »
Digital advertising times are-a-changin’. And these days, less is more. Not in the sense that less work equals better performance, but that quality is being valued much higher than quantity. For years, the name of the game was, “How many impressions can I get for the least amount of money?” Publishers and vendors loved it.
Why Less is More in Digital Advertising Read More »
Be aware of who you’re talking to. It doesn’t matter if you’re having a one-on-one conversation or speaking in front of an entire nation. The more you know about your audience, the better you will communicate with them. Getting to know your target audience is a bit like getting to know a new acquaintance. Start
Understand Your Target Audience in 3 Easy Steps Read More »
Inc. Magazine’s 2014 Grow Your Company Conference had a wide variety of speakers, discussions and workshops focusing on topics right out of the Inc. Magazine Table of Contents – Launch, Lead, Innovate, Build. Though each discussion throughout the conference was relevant, useful and interesting, one in particular struck a chord with our team members across
Content: SEO Ranking's Foundation Read More »
Hourly rates for the various services an agency provides have long been a sticking point for me. Hourly rates can create such a shell game; I just don’t understand why otherwise savvy clients want to get so granular with billing. Those conversations usually go something like this: Client: What’s your hourly rate for copywriting? Me:
The Myth of Hourly Rates Read More »
One of the prevailing trends in marketing is a resurgence of sincerity. Instead of focusing on individual product attributes or price comparisons, more brands are moving toward an honest, softer, more personable approach to establish an active relationship with potential customers. This is likely due to the majority of millennials arriving into adulthood and the
How to appeal to all audiences. Honest. Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
