Hi. My name is Jim and I’m addicted to March Madness. There… I said it and I’ve taken the first step to recovery. For 3 weeks every spring, I have a lot of trouble thinking about anything else. I’m not proud of it and my wife’s not happy about it. So in keeping with the […]
March Adness tipoff Read More »
As any media buyer worth her salt can tell you, political windows are the flu virus of our profession. We’re a healthy, consistent, loyal source of income for the stations all year round…then, two weeks of this sickness hits and BAM! The newest Janie-Come-Lately decides she wants that spot you bought. Sorry, health and wellness,
Politicals – ARG! Let's all turn to the Internet! Read More »
In two days, we will officially be entering into my favorite time of year…March Madness. What’s not to love for a self-proclaimed basketball freak like me? Basically, there is 12 hours of televised basketball every single day for at least three weekends, followed by two more weekends of buzzer beaters and make-or-break-your-season type games. What’s
The Madness has Begun Read More »
Someone (yeah, I don’t know who) has developed a plug-in for Firefox called AdBlock Plus. If you have AdBlock Plus installed, it blocks all advertising that is served to you on the web, including Google keywords. Holy frijoles, Batman, it blocks our ads! So, you might think as a media buyer, I am against this
AdBlock Plus … guffaw! Read More »
I read an article on adotas.com earlier this week and the basic thrust is that online giants such as Google, Microsoft and Facebook are struggling to make sense of advertising revenue that is (or rather is not) generated by social networking sites. This article makes a great point that the slower-than-anticipated growth of online revenue
This Internet Thing Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
