We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as it sounds. It takes a lot to achieve that golden goal. The first place to start is to make sure you know your audience. You may […]
The Consumer Profile: Why It's Important Read More »
Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid. Unfortunately, there’s no secret trick or one-size-fits-all method when it comes to creating the best media strategies. But, there are some key figures, facts and statistics you should
Media Planning 101: The Media Mix Read More »
What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot and what’s not. For 2017, I see a continuation of paying to play — the competition is going to increase, and the more money you
Marketing Trends To Watch For In 2017 Read More »
Reimagine Your Web Banners With Rich Media The State of the Art and Science of Rich Media Today’s consumers are tech-savvy. They can easily spot advertisements online, no matter how sneaky they are (advertorials, native content, etc.). The average American sees thousands of ads each and every day. Not to mention that, as technology progresses,
Reimagine Your Web Banners With Rich Media Read More »
For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, with our CEO, Rick Schardein and the Second Quarter. Well, if a Reality TV show personality and the pitch-perfect-parody of
Hyperbole 2016 – Second Quarter Read More »
For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Creative Director, Dennis Bonifer. I’m sure when the NFL envisioned the first Super Bow….err the “Big Game”
Hyperbole 2016 – First Quarter Read More »
So, let’s say you own a pizza franchise that wants to sell, well, more pizza. Your franchisees have been pouring hundreds – maybe thousands – of dollars into an ad network or other digital advertising company. “We’ll get you millions of impressions on all the best sites!” they promise. But sometimes it’s not enough to
Programmatic Buying: This Explanation May Make You Hungry Read More »
In the very near future, Programmatic will do for media buying what desktop publishing did to T-squares and marker carousels. Meanwhile, Flash-dependent content will join 8-track tapes as a fading memory as HTML5 continues to shove it to the margins. Although I have no crystal ball, I recognize history when it repeats itself. First to Programmatic. While
The Rise of Programmatic and the Death of Flash Read More »
It’s no secret the advertising landscape has seen some drastic changes of late. Digital is here and it’s here to stay. The digital advertising medium is being incorporated more strategically within traditional media plans, and advertisers are beginning to see that it plays well with others. What’s not so apparent to advertisers is the return
Don’t ‘Write the Book’ on Digital Advertising Read More »
What animal would win in a fight between a tiger and a gorilla? This was the topic of discussion during today’s lunch at our agency’s studio table. After much debate and discussion—considering the size, strength, weight and abilities of each animal (e.g. claws vs. opposable thumbs)—the table was at a stalemate. There’s no doubt both
The Animal Kingdom of the Cable Industry Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
