Commercials have become so ubiquitous with the Super Bowl that it’s rare to talk about the big game without mention of the ads. We know this not only from our own experiences but thanks to recent data confirming it as one of the primary drivers for viewers to tune in on game day. In the […]
Social Media: The Ultimate Super Bowl Spoiler Read More »
When writing a blog, I must first make sure the topic I ultimately decide on is not only something I’m extremely passionate about, but also something I’m very interested in. For me, picking a blog topic isn’t always such an easy to-do. Landing on a subject to write on can take hours on end, maybe
Taco Bell Keeps Facebook Fans Buzzing Read More »
It’s hard to believe this is the third edition Steve’s YouTube Faves. When I began this tradition back in 2010, the world was far different; Barack Obama was president, the economy was in shambles and you weren’t cool if you didn’t own the newest iPhone. [2011 edition here; 2010 edition here] Needless to say a
Steve’s YouTube Faves of 2012: Indie Bands Edition Read More »
No matter how often you read news from and about your industry, it’s healthy to re-evaluate your objectives and best practices. Whether you choose to do this once every quarter, or annually, comparing your operations to that of industry leaders is imperative for sustainable growth. What do I mean by that? In short, if you’re
Top 3 Tips for Re-evaluating your Best Practices for 2013 Read More »
Yesterday, Facebook Proposed altering the terms of service for Instagram, asserting the right to sell your photos, likeness, location, etc to third parties without compensation to you. Here’s the exact text of the proposed TOS in question: “2. Some or all of the Service may be supported by advertising revenue. To help us deliver interesting
Instagram's new TOS: What do they mean? Read More »
Those playing buzzword bingo throughout agency conference rooms this fall have no doubt racked up on the term “native advertising.” And depending on who you talk to, it has the potential to be the future and savior of digital advertising. So just what is this native advertising and what is all the fuss about? A
2012: The year of the Native? Read More »
It seems that Current360 isn’t the only ad agency whose creative director has an inexplicable affection for NBA legend Dikembe Mutumbo. The latest Old Spice push from Portland’s Wieden+Kennedy is an online video game called Dikembe Mutombo’s 4½ Weeks to Save the World. Since they are constantly doing bizarre and memorable projects together, Old Spice
Dikembe Mutombo will save the world Read More »
I HAVE A NEW EATING HABIT!!!!! This is the delivery I envision whenever I see that someone on Facebook has used their Life Event tab to notify friends of their most recent “celebration” via Facebook. I imagine someone obnoxiously shouting this on a public street to strangers- that would be my equivalent to using the
It’s easy to get caught up in the social media hype presented by industry publications and the national media. FACEBOOK HAS OVER 845 MILLION USERS. A BUSY DAY ON TWITTER MEANS 175 MILLION TWEETS. FOUR BILLION VIDEOS ARE WATCHED ON YOUTUBE EVERY DAY. Well that’s all fine and dandy, but for local businesses and organizations,
How Social Media Users in Louisville Connect, Consume & Share [INFOGRAPHIC] Read More »
Facebook hit a billion users recently, and in turn released its first brand ad. A lot of chatter has come up about the number of users, which is undoubtedly impressive (again, that’s 1 then 9 zeros), but I have been more interested in the branding of the ad. It reads like an intro to a
Facebook’s first ad spot: Is it an accurate portrayal of the brand? Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
