Did Google Kill Cookie Tracking
In the halcyon days of 2020, Google declared that third-party cookies were going away in Chrome, setting off a panic attack in marketing departments worldwide.
Did Google Kill Cookie Tracking Read More »
In the halcyon days of 2020, Google declared that third-party cookies were going away in Chrome, setting off a panic attack in marketing departments worldwide.
Did Google Kill Cookie Tracking Read More »
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data to craft highly targeted campaigns. Still, rising concerns, plus regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), are changing the game. So, how
Data Privacy vs. Personalization – Finding the Balance Read More »
Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have to go through large media companies to access the marketplace, but thanks to technology and automation, they can now access it directly. Here’s what this means for our clients moving
Cutting out the media middleman. Read More »
Reading Minds: Yet another Super Bowl Blog. You probably saw them popping up all over the place, starting immediately after the Super Bowl. Ads, articles, Tweets, everyone had an opinion on which commercials they liked, which ones fell flat, and which of them left us scratching our heads. But I promise this blog isn’t like
Super Bowl Commercials Read More »
Nice to meet you. Wanna get married? We’ve never really liked the term “sales funnel” or “marketing funnel” because it’s really just a slick way to explain something we all know. It’s common sense. You don’t start talking about features and benefits up front, and you don’t ask people to buy something without first giving
As a copywriter, I’ve been a little worried that AI is gunning for my job. So, I’ve decided to make it (AI) look bad in front of management. It’s a preemptive strategy that I’ve rarely used on humans (only the worst kinds), but I have no remorse in doing this to a freaking soulless algorithm.
AI wants my job. I can feel it in my bones. Read More »
Google My Business (GMB) is a free service from Google that increases visibility for your business by appearing in Google Local Pack Listings and Google Maps and opens the doors for insights and customer reviews. Not only do 93% of people consider reviews in their purchase decisions, the reviews will affect your local SEO. Improve
Why Google My Business is a Must for Small Businesses Read More »
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using
IP Targeting and Geotargeting. What’s the Difference? Read More »
In the 22 years that we’ve been doing in-house video production at Current360, we typically run our productions lean, where each person must wear multiple hats. We like to bring in crews of people who are focused on one aspect of the production and can apply their talent singularly to the task at hand, but
Pandemic Production Read More »
Digital marketing has become the most effective and efficient means to identify and persuade potential consumers of goods and services today. That’s why digital ad spending is predicted to reach $375 billion by 2021. Companies must do all they can to stay competitive, especially since they’re competing with the entire world now. Since you’re likely
What Services Should Your Digital Marketing Agency Offer? Read More »