We all have our skeletons in Advertising, especially account executives. There is a mystery to the magic of advertising and how account executives perform their tricks. What makes AE’s tick, what keeps them going, how do they balance it all? Find out from a one-on-one interview conducting by me with my fellow account executive sisters. […]
Account Executive Confessions – Part One Read More »
I heard on the radio recently that the National Pork Board has implemented a five year strategic plan that among other things, calls for a new slogan. There’s going to be transitional advertising until March 2011 when the new brand materials will be unveiled. My initial reaction was, why? If there is anyone out there
Pork. The Other White…oh, wait Read More »
This past week, a few of us here in the copywriting bullpen got into a discussion on the state of advertising. It was Angela T., our social media “Buzz Builder” who started it, calling to our attention a set of banners on the Spirit Airlines website. The banners were attempting to find humor in the
The Decline of Selling Read More »
Look at this blog entry. Now look at your blog. Now look back here. Is your blog as well written as this one? No. Can it at least be written in the same language? Yes. And if you haven’t enjoyed the Old Spice The Man Your Man Could Smell Like spots, you should. Last week,
How does our blog smell? Read More »
Looking back on my high school days, a lot has changed in the office setting. While in high school, I can remember taking Shorthand. That class was important if you wanted to work in an office as a secretary. I was one of the girls that wanted to be an Executive Secretary; taking shorthand
Is “Shorthand” still around? Read More »
I have often said that “just because I own a pipe wrench, that doesn’t make me a plumber.” Unfortunately, owning a computer makes a lot of people think they are a graphic designer. Putting aside the typical technical mistakes and bad clip art for a minute, let’s talk about what drives me (and most professional
A Font of Information: 5 typefaces that should just go away Read More »
Few things in this industry are more challenging than getting the public to pay attention to PSAs. We can market products, goods and services until the cows come home but it takes a truly talented team to create a PSA that gets noticed. The Embrace Life PSA, created by the Sussex Safer Road Partnership with
OK, so you’re British Petroleum and you’ve destroyed habitats in the Gulf of Mexico. And in the process are killing birds, businesses and communities. Yeah, you blew it on the whole safe drilling and reaction plan things. But how are you handling the PR nightmare 100 times the magnitude of anything the John Wilkes Booth
Other Than That, Mrs. Lincoln, How Was The Play? Read More »
"*" indicates required fields
Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
