Last month, my blog post “The Young Advertiser’s Field Manual” discussed the unspoken do’s and don’ts of working in an advertising agency. After receiving lots of great feedback from colleagues and friends who work in the ad industry, I thought I would write a follow-up to my original post. So, whether you have just started […]
The Young Advertiser's Field Manual, Part 2 Read More »
According to a study by mobile-action-code gurus, Nellymoser, QR codes continue to grow in popularity among advertisers. The company recently surveyed the Top 100 US magazines, finding that the number of mobile action codes, which include QR codes, Microsoft Tags and digital watermarks, increased by 61% (1375-2200) from Q1 to Q2, indicating advertisers are still
3 Ways to Make QR Codes More Effective Read More »
The toughest lesson for marketers to learn when it comes to social media is it’s a conversation, not a lecture. As the organizers of the ING New York City Marathon learned, there is no opt out of this agreement either, even if you’re communicating through an email blast, not a social network. A few weeks
Building a social media community is a marathon, not a sprint Read More »
The Geek Suite is looking to expand and you could help me do that. To keep it short and sweet: You must read: How Not To Get Hired By The Bouv Please say something funny…please You must know these: HTML CSS JavaScript Photoshop (for slicing/dicing/etc) Would be nice if you know these: PHP SQL jQuery
Busy Geeks Are Busy Read More »
Has anyone else been getting a kick out of the Old Navy 80’s flashback commercials? The first featured Mayim Bialik and Joey Lawrence from the sitcom Blossom. The last couple have been 90210 themed, set in a high school, and star various cast members from the show. What’s interesting to me though, is whether or
Old Navy Blossoms into…irrelevance? Read More »
Recently Facebook decided to relaunch their iPhone app built natively with Objective-C. This is a departure from the so-called “hybrid” app they had before. It was partially native, but by and far a lot of the interface and data views were done in HTML5. But as most people said, it was slow and jittery. They
Nature Valley is giving their own twist on Google street view. For their new campaign, Trail View, Nature Valley has taken street view technology to some of America’s national parks in an attempt to bring awareness about the parks to people all over the world. Also, they want to find ways of using digital technologies
Street view…where there are no streets Read More »
Have you been to a Baseball game lately? Baseball as a spectator sport is more popular now than at any time in its great history. More than 70 Million fans attended Major League games last season. And minor league games are a huge draw as well – family friendly fun at a great value. Attending
Take me out to the ballgame! Take me out to the ads? Read More »
Yes, according to Tom Waddington, a developer from the website Cut Out + Keep. Waddington recently discovered code for an Open Graph ‘want’ button plugin in Facebook’s Javascript developer’s kit. The button would function similarly to the ubiquitous ‘like’ button that resides on tens of millions of pages across the Interwebs. Waddington claims the button
Is Facebook Testing a ‘Want’ Button? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
