When it comes to the uber-competitive fast-food empire, Taco Bell finally woke up and served the coffee—along with a slew of breakfast items all endorsed by Ronald McDonald himself. In order to compete with morning-meal moguls, like McDonalds, Burger King and Subway, Taco Bell began testing a full breakfast menu in 2012 that was finally […]
Ronald McDonald Loves Taco Bell Breakfast Read More »
Thirty-one years ago a four-year-old Mark Neu tuned into the “Dream Game.” This week the NCAA basketball tournament gods have once again brought us, what some are calling, “Dream Game II.” The original dream game—played in 1983—featured Louisville and Kentucky men’s basketball teams—a matchup that hadn’t gone head-to-head in twenty-four years. I was able to
March Madness Marketing Trap? Read More »
Three of our affectionally titled “Geeks” recently attended Code PaLOUsa, otherwise known as several days of software development madness. Judging by the looks of their faces the day after, it was indeed madness. (Meant in the most complementary of ways, of course.) I believe the phrase, “It was awesome but by the end of it
Code PaLOUsa for Non-Geeks Read More »
T.L. Stanley recently wrote in AdWeek about the growth of the reach of YouTube, particularly with the 8-18 set. It should come to no surprise to most of us that TV viewing habits have dramatically changed over the past several years. The ever-important 8pm slot on network tv has been replaced by “I’ll watch it
YouTube and Awesomeness on demand Read More »
It’s that time of year again, when we humbly submit our blood, sweat and tears to the Louie Awards—Louisville’s Oscars of advertising—and hope for the best. Each year, the Louisville American Advertising Federation hosts The Louie Awards to honor and showcase the creative work of local advertising professionals and students. And each year we collect
For those of you born since our Agency was founded in 1984, let me start by educating you about the band known as Steppenwolf. According to Wikipedia, they were a rock group formed in late 1967. They had 8 gold albums (yes, vinyl) and six top forty hits, the most popular of which was “Born
The Steppenwolf Theory Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
