Chaney Given, Author at Current360

Beyond the Surface: Why Your Brand is Much More Than a Pretty Logo.

Leave a Comment / Branding, Creative, Logos / Chaney Given

Many companies make a critical mistake in the fast-paced business world: reducing their brand to a mere visual identity. That sleek logo, those carefully chosen colors? They’re just the tip of the iceberg. Proper branding is a profound, multidimensional experience beyond surface-level aesthetics. Decoding the DNA of Branding: More Than Meets the Eye At Current360, […]

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Meaningful Change – One Click at a Time

Using Influencers in B2B Marketing

Leave a Comment / Marketing, Uncategorized / Chaney Given

If you’re a well-heeled brand that sells high-end cosmetics, paying an influencer to hype your makeup on Instagram can instantly boost awareness and sales. But what if you’re a tech company that sells software to other tech companies? Below, we’ll outline some of the ways you can use influencer marketing to reach your audiences, boost

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Motion Graphics and Their Powerful Effect on Video

Leave a Comment / Video and CGI / Chaney Given

Video is one of the most effective and engaging tools for relaying information about your brand, product or service. There are times; however, when the subject matter can be complex or even dull, making it difficult to keep your viewers’ attention. Using motion graphics to visually illustrate support points can enhance both interest and understanding.

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Vector Illustration: From Pencil & Paper into a Vector Illustration.

Leave a Comment / Creative, Design / Chaney Given

Recently I was lucky enough to be involved in a project where I was been asked to create illustrated cartoon characters. I’ve always enjoyed the process of illustrating. As a kid I used to spend hours drawing monster trucks and animals. I can still visualize the thick, off-white paper and the feel of crayons

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Sketches of Chaney

Leave a Comment / Creative / Chaney Given

One of the first blog entries I wrote here at Current360 (then CurrentMarketing) was about making time to do the things you love, in my case that was drawing. That was almost 3 years ago and needless to say I have not carried on as well as I wished. Simple things like taking a

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Tools of the Trade: Adonit Jot Touch 4

Leave a Comment / Technology / Chaney Given

I recently came across the Adonit site a new stylus called the Adonit Jot Touch 4 caught my eye. I’ve been using a Wacom Bamboo tablet and stylus for a few years now and really like the way it functions, so I was curious how the Jot stylus differed. As I ventured through the Adonit

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Skateboards Selling Sportscars

Leave a Comment / Creative / Chaney Given

I was recently deep into an internet blog topic search looking for a commercial from my teen years that starred Frank Hirata skateboarding on a mini-ramp, I think it was either a Frosted Flakes or Sunny D! commercial. Anyway, I stumbled upon a late 70’s ad campaign that MG Midget ran to try and

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Illustrations drive a core emotion: nostalgia

Leave a Comment / Creative / Chaney Given

Every night of the week right around 7:30 I can pretty much guarantee that I will be just about to begin reading or be reading stories with my oldest son Isaac. This is how it’s been for the past few years. We pick out a few stories and crawl into bed, snuggle down and read.

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Lorem Ipsum Worth Reading

Leave a Comment / Creative / Chaney Given

Recently while perusing the web trying to break through an ongoing blog brain block I came across a site called Choose Your Ipsum. I’ve never looked forward to my next opportunity to place dummy copy as I now do. Usually when I need some filler Lorem ipsum copy, I just have some random paragraphs generated

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Chaney Given

Beyond the Surface: Why Your Brand is Much More Than a Pretty Logo.

Meaningful Change – One Click at a Time

Motion Graphics and Their Powerful Effect on Video

Vector Illustration: From Pencil & Paper into a Vector Illustration.

Sketches of Chaney

Tools of the Trade: Adonit Jot Touch 4

Skateboards Selling Sportscars

Illustrations drive a core emotion: nostalgia

Lorem Ipsum Worth Reading

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