People around here probably don’t realize how much I notice. Everyone in this place seems to go in the same spot. Whenever they walk through that door, I swear they’re never coming out. I smell hot dogs. I usually look for someplace unique. Like Luke’s desk. But he gets all angry. Where’s my bone? I’d […]
Mind of Mona – Part 2: Where I Use the Bathroom Read More »
Walking past Kati Parrish’s desk, I am often reminded of a field near my house. In the middle of that field, there is a tree root poking up out of the earth, dozens of yards away from its trunk, and I am often struck by the thought, as I come across this natural wonder, at
Parrish the thought…KP in 5 questions Read More »
When it comes to athletic footwear, Nike is not the shoe company to which I pledge my allegiance. However, it is the company whose TV spots I will praise over the next few paragraphs. Nike’s “Become Legendary” campaign launched several weeks ago. The campaign promotes the ultimate hoops legend and the Air Jordan XX3. One
My Quick Smells Like French Toast Read More »
There truly has never been a better time to be in this business. After what seems like years of anxious waiting, our Agency is in the midst of a remarkable transformation in what will soon seem to have occurred “in the blink of an eye.” At last, the components of change–so long on the distant
What Matters Most. [Because the Message is not the Medium] Read More »
The newest social networking site has premiered – ncludr.com! I already have profiles on so many of these type of sites, but this is one more I will add. How can I resist a marketing pitch that claims that the site is “the most awesomest ultimate social network ever?” I love the capabilities the site
ncludr is my new fave Read More »
Turns out last weekend wasn’t so much about hiding eggs. Well, at least not Easter eggs. It came out of nowhere. I jumped in the car thinking it was a workday. Instead, we drove in another direction and they thought I’d never notice. I noticed. I knew we were going to the V-E-T. What I
Mind of Mona – Part 1: Do they still hide eggs in Heaven? Read More »
Graphic designers and brand experts have long preached logo consistency. We do here, too. But when you can build brand awareness and equity, why not try something new? Many brands today apply a temporary, sometimes seasonal, design element to add life and energy to their logos, and even create buzz about their brand. Google, for
Keeping the logo sacred Read More »
I hate this phrase. And now that I have pointed it out, you’ll probably begin to notice how many folks use it. What bothers me about “no problem” is that it insinuates that whatever we were discussing WAS A PROBLEM. Let’s say I am at a restaurant and the server refills my water glass —
Donovan Sears starts his backup before we start talking. Methodical, fastidious, usually pretty cagey, Donovan is relaxed and in good humor this afternoon. His neighbor, Luke, keeps peeping over to see what’s going on. We ignore him. Donovan sets aside his jelly jar of Dr. Pepper and braces himself for the 5 question interview. Donovan:
Yahoo! Sears-iously. Read More »
I have come to the conclusion that most of us accept average, and even poor, service. How many times have you had an issue during a meal dining out and not bothered to complain or correct the issue? Maybe you don’t want to be any trouble. Perhaps you fear the cook will put a little
Service these days Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
