If you work with or seek to outsource work to web developers, it’s crucial that your head doesn’t explode when they start talking about HTML & CSS. Instead, we non-coders must embrace this foreign language just the same as other pioneering industry terminology, like programmatic media buying or content marketing. If not, we risk being left […]
5 Reasons Why Non-Coders Should Know HTML & CSS Read More »
Recently, I got the opportunity to participate in Startup Weekend Louisville as a developer. Startup Weekend is a 54-hour event where developers, designers, marketers, product managers and startup enthusiasts come together to share ideas, form teams, build products, and launch startups. It’s an amazing event. DAY ONE On the first day, the program began by allowing
2014 Startup Weekend Louisville Recap Read More »
At Current360, we have long believed that all marketing will eventually become one-to-one. It’s not because we have a crystal ball, but rather, the dots are clearly evident and merely need to be connected. That’s what’s happening now under the cliché known as Big Data. And its impact on the future of marketing can’t be overstated. Computers
5 Ways Big Data Changes Everything Read More »
Apple fanboys have been begging for a smart watch forever. Tuesday, Tim Cook and his team finally granted their wish by unveiling the Apple Watch. Of course, thanks to the countless Blog writers who are determined to be the first to leak any news, it came as little surprise. (On a completely unrelated side note,
It’s about time: Apple releases Apple Watch Read More »
This is the chapter where the real fun starts. Your introduction to the Rails Console. Consider this console as the worry-free sandbox you used to play in as a child. If you built your mote wrong, you could simply kick sand back into it or walk away. With the Rails Console, if you get your
Ruby on Rails Chapter 4: Rails Flavored Ruby Read More »
“So, what do you plan to do with that?” This is the third most common reply I receive in response to telling people what field I studied in college. Closely behind “What is that?” and “Oh yeah! Well I heard this thing about dinosaurs the other day.” If you haven’t guessed yet, I majored in
Anthropology in Advertising: The study of people. Read More »
For almost 20 years, I have had the pleasure of being a team member at Current360. (I can’t believe it’s been that long!) When I came on in 1995, we were a six-person agency that was very strategic and creative. But we didn’t know a lot about running a business. So we learned (the hard
Twenty years…and looking forward. Read More »
I have been fortunate enough to be a part of the Current360 crew for nearly 17 years. When I first started—fresh out of school—there were 10 employees, and I was trying to land my feet at an advertising agency as a designer. After three interviews they agreed to bring me onboard and take a risk—since
My first job in advertising — 17 years later Read More »
Friday, August 22 marks the official 30th anniversary for the advertising agency now known as Current360. And it’s been an amazing ride. However, the seed for Current was actually planted much earlier than that date. Embryonic Stage of Current During my junior year as a Public Relations Major at Eastern Kentucky University, my roommate (and
A Quick Glance in the Rear View Mirror Read More »
Okay, I confess I love gadgets. And video. So when a new video gadget comes along—one that’s truly useful and easy to use—I’m what you could call an early adopter. Recently, I was introduced to the first Smartphone Stabilizer I’d ever seen. It’s from a company called DSLRPros (near our Ft. Lauderdale office) and makes
Production Quality Video Stabilization from an iPhone Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
