When my now-husband and I were ready to start engagement ring shopping, I gave him crystal clear instructions…we’re only looking a princess cut diamonds, the band must also include diamonds and we’re only shopping at Shane Co. You know that I’m fiercely loyal to my team and the Shane Company is the Official Jeweler […]
The Official Jeweler of the Siva Family Read More »
Growing up, I was aware of the Apple versus Microsoft wars that have been raging since the beginning of personal computing. There are many advantages to buying a Windows machine if you’re a gamer and want to build your own nerd tower of if you’re large company that needs to supply its workers with
Apple versus Microsoft: The war rages on! Read More »
Something interesting is happening in the Highlands. At the intersection of Bardstown Road and Baxter Avenue, Louisville-based KFC — the second-largest fast food chain on the planet — is launching a new restaurant concept that flies the fast food coop for a more fast-casual, upmarket feel. Calling to the secret blend of herbs and spices that anchor KFC
Can KFC Change Its Feathers? Read More »
When I think of interactive print materials….I get flashbacks to Scratch n’ Sniff Stickers and Hypercolor clothing of my early 90’s youth. My have we come a long way in engaging consumers and creating a memorable user experience to either a brand or message being conveyed. In David Gianatasio’s article about Novalia’s 2-D interactive
Electronic Paper? Interactive Print Materials Read More »
Within the past few weeks, my wife and I welcomed our first child, a beautiful baby boy. And like just about every new parent, we’re thrilled, enamored, tired and a bit scared and confused. And boy do the baby marketers know this. (In a clear case of Karma, my years spent marketing products to moms
So basically this blog has become a chronicle of my life at Current 360 I have decided. This week I came to work Tuesday afternoon feeling great. I had just returned from a week in Florida, I was tanned and ready to take on the week. It promised to be a very eventful week
Knee Deep in the Current: Printer Tour Read More »
It’s hard to believe that it’s been three years since Pinterest exploded onto the social media scene. While many have questioned the site’s place in marketing there is no denying that the social network has evolved into a space well-suited to achieve certain brand objectives. Case in point: in 2010, our client RELAX Wines launched
Cheers to Pinterest! Read More »
A recent article on digital targeting on AdAge.com discussed the capabilities that YuMe, a video ad network, has developed to target individual households with custom ads. The technology is at a premium, so the cost to do so is relative high for the few households that match the advertiser’s desired target, however there would
The Next Frontier of Digital Targeting Read More »
You are using a Mac (if you aren’t, you should be) and you keep hearing all this great stuff about Ruby (the language, not the gemstone) so you have decided that you are going to learn how to program. First of all, that’s awesome, way to go, I like you already. So, being new
All this great stuff about Ruby Read More »
Have you ever had one of those weeks? The one that just gives you a head ache every day and makes it hard to slap a smile on your face. Well that was my week. This week I had the Current blues. Let’s talk about two things: why I had the Current blues and
Knee Deep in the Current: Current Blues Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
