TARGET is one of my all time favorite brands. Their merchandise is trendy, the quality of their clothes is top notch and their promotions are fun. I almost always have a smile on my face after any Target shopping experience and proudly sport my Target-branded recycled bag full of goodies, including $1 bin items. Recently […]
Who LOVES Target? Another reason to share the love Read More »
The structure of dayparting has been described in television as an effective way for advertisers to reach different demographic segments throughout the day. With the media landscape and our audiences becoming increasingly fragmented, the old school of thought of dayparting goes out the door. When you thought of buying primetime, you considered families gathered around
Dayparting: Consider Behavior When Targeting Read More »
Crammed into the middle seat of last week’s news between the grounded Boeing Dreamliner and a new round of airline fees (this time from Southwest) was the unveiling of American Airlines new logo and livery. As part of an effort to revitalize the beleaguered brand, this is the first re-brand for American in over 40 years. The
Does American Airlines’ rebranding help leave their baggage behind? Read More »
Many people associate themselves with one of two skill groups: Specialist or Generalist. The first, fittingly, specializes in one particular skill or ability. They know their subject in depth and may insist on near perfection when engaged with their field. The generalist however tends to take in knowledge over a larger scope of ideas and
When writing a blog, I must first make sure the topic I ultimately decide on is not only something I’m extremely passionate about, but also something I’m very interested in. For me, picking a blog topic isn’t always such an easy to-do. Landing on a subject to write on can take hours on end, maybe
Taco Bell Keeps Facebook Fans Buzzing Read More »
Louisville hasn’t been home to a pro basketball team since the late 1970s when the Kentucky Colonels, a member of the ABA, folded after the ABA was absorbed by the NBA. Since then, we’ve had a fair share of semi-pro teams from the dreaded CatBirds of the mid 1980s to a very short lived Kentucky Colonels
7 possible logos for a Louisville NBA team Read More »
Recently I was challenged to find a way to assemble a product sample and printed piece into a cohesive package that would easily ship, and be visually appealing. After designing the printed components, I still needed a method for securing everything inside the box so as to not slide around during shipping. My CD found
Power Tools? We do that. Read More »
Repeat customers are crucial for a company to be successful. Let’s face it, customer acquisition is expensive. Selling to a repeat customer is much more cost effective. One of the most useful ways to gain a competitive advantage and retain customers is to offer stellar customer service. Customer satisfaction has a direct and positive impact
The Importance of Good Customer Service and Customer Retention Read More »
Researchers at the University of Bath in England recently issued a fatwah, calling for the death of the pixel in 5 years. They claim to have invented a new way to display images and video that will kill the pesky pixel dead, finally. The pixel, for those who just want things to work, is a polygon comprised
The Death Of The Pixel Read More »
A lot of new elements were introduced with HTML5 including footer, header, aside, article and section. The W3C HTML Working Group that presently creates HTML has accepted a proposal for the <main> tag to be added to HTML as well. If you’re really nerdy, you can read through the documentation about the “main” element. So where
HTML "Main" Element Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
