It seems that Current360 isn’t the only ad agency whose creative director has an inexplicable affection for NBA legend Dikembe Mutumbo. The latest Old Spice push from Portland’s Wieden+Kennedy is an online video game called Dikembe Mutombo’s 4½ Weeks to Save the World. Since they are constantly doing bizarre and memorable projects together, Old Spice […]
Dikembe Mutombo will save the world Read More »
We’ve all seen them, those cute little toddlers and their itty bitty fingers, just swiping away on your brand new iPhone’s hi-res display. Locking the screen only works the first couple of times. Soon enough they’re calling your friends, beating your high scores and rearranging your icons. It’s hardly shocking anymore when we see it
Technology and software coming to a toddler near you! Read More »
What do you do to treat your employees for the holidays? Most businesses have some form of celebration or offer some incentives to their employees. This is a great opportunity to connect with your team on a more personal level. Here are a few suggestions to spice up your holiday plans. Ask your staff what
Company Events at the Holidays Read More »
I HAVE A NEW EATING HABIT!!!!! This is the delivery I envision whenever I see that someone on Facebook has used their Life Event tab to notify friends of their most recent “celebration” via Facebook. I imagine someone obnoxiously shouting this on a public street to strangers- that would be my equivalent to using the
So how did the hipster burn his tongue, you ask? That’s easy, he ate his soup before it was cool. Finally, what we’ve all been waiting for, a soup for hipsters. But wait just a minute, do hipsters even eat soup? Apparently, Campbell’s Soup believes they do. That’s right, the staple of American lunchtimes everywhere
Campbell's Soup targets hipsters and people too lazy to open cans Read More »
It’s easy to get caught up in the social media hype presented by industry publications and the national media. FACEBOOK HAS OVER 845 MILLION USERS. A BUSY DAY ON TWITTER MEANS 175 MILLION TWEETS. FOUR BILLION VIDEOS ARE WATCHED ON YOUTUBE EVERY DAY. Well that’s all fine and dandy, but for local businesses and organizations,
How Social Media Users in Louisville Connect, Consume & Share [INFOGRAPHIC] Read More »
One of my favorite TV shows right now is Suburgatory. I DVR it every week, and as horrible as this is, even though I work in marketing and advertising, when I play it back I fast forward right through the commercials. (I can hear the gasps of my colleagues now.) However, when I was watching
Time shift foils me again! Read More »
Hands down the most useful tool I’ve discovered this year is HTML5 Boilerplate. Not only have I learned from using Boilerplate, it also saves me a lot of time when I’m building a new site. HTML5 Boilerplate is a development bundle that includes all of the basics a front-end developer needs to build a new
Why I love HTML5 Boilerplate Read More »
As a self-proclaimed history buff, with an affinity for Abraham Lincoln, one could say I’ve always been interested in the lives of the U.S Presidents. And I’m not the only one. Their lives, loves and political agendas have captivated the world as they’ve held the office of the most powerful individual on the planet. Some
Yes We Can…Brand the President? Read More »
One of the most appealing features that Microsoft’s Explorer 10 browser promised users was that it would shield users from the advertisers that wanted to track them and serve up advertisements. Interestingly enough, the major ad lobby groups recently said they would actively ignore the “do not track” signal because, as a pre-set, it represents
DNT = Microsoft Fail Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
