The NCAA Basketball Tournament is back, and the nation is once again awash in bracket-picking bliss. But lurking beneath all of the twine-snipping, shining moments lies something far less appealing: the blatant exploitation of student-athletes by the NCAA. They’re walking billboards for shoe companies and sports drinks. Their likenesses are used to market everything from […]
End the Madness. Pay the Student-Athlete. Read More »
I recently spent some time with our new up and coming client services coordinator Melissa Gillette to see how CurrentMarketing has treated her the past six weeks. Here is what she had to say! Is Client Services what you thought it would be? Yes, my advertising internships really prepared me. Client services by far was
Melissa Gillette …the early years Read More »
Move over wedding planners, Google is my new go-to-guy! The popular search engine has recently launched a new wedding planning site (www.google.com/weddings) in perfect timing for this year’s engagement season. So, of course, the Bride-to-Be in me had to check it out. The new site offers engaged couples many tools to help organize and plan
My Wedding Planner Is… Google? Read More »
A little post on something that inspires me. My husband Ben is currently working toward a master’s degree in Elementary Education. He spends his evenings in a University classroom learning education policy and teaching methods, and his days in a third-grade classroom trying his best to implement those high-level ideas to a noisy group of
Creativity Breeding Creativity Read More »
2011 will be the Year of the Cloud for CurrentMarketing. Now that I’m staffed the way I want (for now!), I can get back to concentrating on my laundry list of top level projects. First and foremost I want to move out of our traditional server setup and into the mysterious cloud everyone is talking
Working in advertising, like many other professions, comes with certain stereotypes. Lawyers are expected to be dull guys in suspenders and librarians are usually associated with elderly women in knee length skirts who continuously give patrons the shush treatment. Then, there is advertising. Pop culture has always attributed our kind to chain smoking hippies who
A Few Thoughts on Creativity Read More »
In honor of the Academy Awards, BrandChannel.com, recently gave it annual awards for Best Product Placement. The thought is by associating a brand with a specific character or movie, you can increase the overall appeal (or worse cases, not) for it. This got me thinking about some of my personal favorites: Spiderman – Maker’s Mark
Spiderman, Coors and Dr. No…wait, what? Read More »
In case you didn’t know CM is growing like a weed! With more new faces than ever, our capabilities are going through the roof! We have so much talent now, we had to buy another building to put it all in. That’s right we bought the building next door and soon, we are going to
Lights, camera, action Read More »
Spring is in the air and the college basketball season is at its finest. As we enter into the most exciting month of college sports, I am pondering how my Cards will do in the Big East Tournament and also how splitting the coverage between broadcast and cable will work in this year’s NCAA tournament.
So you’re on Facebook, you Tweet and hopefully check-in. Big deal. We get that you know the tools for YOU, but do you understand social media’s position for brands within the advertising, marketing and public relations fields? If so, we may have a spot for you. CurrentMarketing, a full-service advertising agency located in Louisville, KY,
Now Hiring: Social Media Assistant Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
