QR codes (or quick response codes) are the odd, geometric pattern in a box (think crazy looking bar codes) that are beginning to pop up on everything from packaging to catalogs. What started in Japan by a Toyota subsidiary as a way to decode and track packages, they have been widely popular in Japan in […]
Is a billboard the best place for a QR code? Read More »
Recently I was playing a new app on my iphone. When I advanced into the app, an advertisement took over my screen. It was from LivingSocial, Groupon’s largest competitor. The advertisement featured a picture of a scrumptious cupcake. To find out more, I had to click a button that read, “I LOVE CUPCAKES.” To decline
Anybody wanna own up to hating puppies? Read More »
This week I have a new puppy at work with me. She is a present for my wife’s birthday and is an American Mastiff. I present to you, Beefaroni Bouvier, aka Beefy: Pros: 1) CurrentMarketing is cool enough to let me bring Beefy in for potty training this first week of having her. That is
The Pros and Cons of having a puppy at work Read More »
As always, we’re expanding and the Geek Suite needs more recruits! Usually I would take time to make this a somewhat amusing job posting, but I just don’t have time. Want to work at CurrentMarketing in the Geek Suite? I’m looking for a few people. You must read: How Not To Get Hired By The
New Year, New Geeks Read More »
I can remember the very first time I went to the telephone company to get a telephone for the home that I had just bought. I looked at all of the different models and colors they had on the display, considered caller id, chose from different ring tones (for each member of the family) and
Home Phones vs Cell Phones Read More »
It’s so cool when you own the building you work in because it allows you to dream up — and make a reality — just about anything you want to do. I’ve spent more than a few hours thinking of ideas I’d like to bring to Bakery Square. Thoughts have included setting up a breakfast
YOGA: Another great benefit at Current! Read More »
Well, we just finished that time of year when we gathered round the dinner table with family to feast on good food and give thanks for the year’s blessings. With Thanksgiving and Christmas in our recent memory, I thought it might be a good idea for us Mad Men (and Women) to list the people
I’ve been thinking about that now-famous line from Michael Jordan this week, since I’ve spent quite a bit of time ruminating on the subject of celebrity endorsements. It was this article from The Independent that got me going. It’s a piece on the subject of “disgrace insurance”, a product created for advertisers for those times
Republicans Buy Sneakers Too Read More »
When I hear of a product built to suck the creativity out of my job, I usually scoff and try to hate it as much as humanly possible. But, when Mr. Write (aka Steve Morgan) turned me on to a piece of software called Artisteer, I decided to hear him out. Artisteer is an automated
Thanks, Steve, for giving me a blog topic Read More »
In just a few days, Miss Media will be departing for the Big Apple for a digital media seminar. I’m confident that we’ll return with loads of new information and theories and can’t wait to tell the rest of the crew all of the great stuff we learned. In addition, I’m anxious to see all
The Big Advertising Apple – Part 1 Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
