In an effort to appeal to all present day shoppers – Baby Boomers, Gen X and Gen Y – mature brands often need to refresh their image, including their slogans, jingles, and mascots. While Gen X and Gen Y generation consumers demand to be engaged and feel connected, the brand has a daunting task of […]
Brand maturation…with the times Read More »
Earndit.com is a bit of a mash-up between a social networking site and virtual trainer. It links your fitness-related check-ins on Foursquare with your gps enabled devices (like Garmin watches or the Nike iPod accessory) and rewards you points, which you can use for gift cards and the like. Run 5 miles earn 50 points.
Although football is in full swing across the country, the NBA kicked off its 2010-2011 season with the much anticipated matchup between the Miami Heat and Boston Celtics. The game, which aired on TNT at 7:30 p.m. on TNT, averaged more than 7 million viewers becoming the most-watched-regular-season NBA game of all time, according to
Why Lebron James is NBA's MVP Read More »
With last week’s unveiling of Messages, Facebook has likely forever changed the face of email. Soon, all 500 million Bookies will receive shiny new @facebook email addresses and be given the keys to very cool, ultra-unified inboxes. The new inboxes will allow the convenient sifting and sorting of emails, chats, SMS and VoIP messages all
Oh Gmail, I hardly knew ye Read More »
If you’re note familiar with the restaurant industry, you may not realize that site location is the key to the success of any concept. Might tomorrow’s buzzword(s) in the industry be “geolocation, geolocation, geolocation?” If you run a business, consumers have already more than likely included you in the Foursquare virtual map and conversation, whether
Foursquare for the CDR segment Read More »
While in Denver for the Great American Beer Festival, I noticed an emerging trend in the Craft Beer industry. Cans! Maui Brewing Company and Oskar Blues Brewing are two breweries that only package their beer in cans. As a self-professed “beer geek,” I must admit that when I first heard this I turned up my
So, we’re all Facebook fans of brands, ideas and institutions we like, right? I’m a Pizza Hut loyalist; but The Hut has launched a Facebook app to cement my loyalty: I can now order a pizza from Facebook. Score. Pampers just launched something similar, enabling moms to order all-things-babies…from diapers to bottles, pacifiers, and also
Shopping from your couch? I'll take 2! Read More »
I’m fairly certain that the only constant in our industry is that everything changes everyday. It only makes sense that agencies and media vendors have adapted to specialization in years past. Interestingly enough, quite a few media vendors have recently broadened their reach and are forgoing their specialty trade to keep up with emerging media
Is hopping on the bandwagon the best idea? Read More »
Last week was an exciting moment for the City of Beverly Hills, California: they released a line of perfumes. From what I understand, Beverly Hills is the first municipality to ever try to market a line of scents. Aside from jokes about what the perfume smells like (Rolls Royce exhaust?), the move is eliciting plenty
L’eau de Beverly Hills Read More »
If you haven’t visited Apple’s homepage since yesterday, then you don’t know your life is about to change. [sarcasm] The image above appears on the tech giant’s landing page. Here’s what I am hoping Apple bestows upon us mere mortals this morning; 1. PONG. How about a complete rework of Ping? I’ve said in the
Remind Me not to Forget About Today Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
