One of the things brand strategists run up against from time to time is the issue of so-called “re-branding.” Most of the time what’s actually being requested is a brand makeover: a trim, a little freshening up, but nothing much more than a few cosmetic improvements. Every so often though, there’s a request for something […]
Re-Branding: How Far Can You Run from Yourself? Read More »
This year our garden has gone nuts! I suppose the amount of rain we had early on got it off to a solid start. And our one plant has produced more zucchini than we can possibly consume. I have made all sorts of yummy recipes with zucchini and the one I get the most compliments
Grandma’s Zucchini Bread Read More »
When Alexander Graham Bell invented the telephone, I wonder if he had any idea how it would be used 134 years later. When I was a kid, my mom and older siblings talked about sharing telephone services with our neighbors on a party line in the late 1960s. If we wanted to make a call,
What would Alexander Graham Bell think? Read More »
It used to be that simply saying ‘Please’ and ‘Thank you’ or smiling and holding the door for someone would travel a long way on the polite path. Miss Manners’ business was booming because people were so concerned with appearances. However, the fine art of etiquette doesn’t seem to be as highly regarded as it
Miss Manners gets a Facelift Read More »
With approximately 95% of consumers stating that they don’t trust advertising, authenticity is now crucial to any marketer’s message. The role of social media in this shift has been very interesting as it allows marketers to communicate that authenticity without spending hundreds of millions of dollar to create advertising that may or may not communicate
By now, we all know about the iPhone 4’s antenna reception fiasco. Though Apple denies it, it seems to be the result of a hardware design flaw and has led to everything from class-action lawsuits to product-recall demands. Consumer Reports, even though it deemed the iPhone 4 the best smartphone on the market, refused to
There’s no hiding it: I’m an Apple geek through and through. Apple at home, Apple at work, Apple when I travel. Personally, I own 2 iPhones (3G and 3GS), 3-4 iPod shuffles of various sizes, an iPad, and a MacBook Pro as my primary home computer. Now, I’m not crazy enough to stand in long
Glad for once to be a slow-adopter Read More »
Consumers look at thousands of ads a day. It’s important for each brand to stand out and be recognizable to the consumer. A great logo design is one way a brand can become memorable and recognizable. Some brands are so recognizable they can even be identified by only part of the logo. Can you recognize
Logos as part of branding Read More »
I think there might be a lot of mystery surrounding my job as traffic manager. I’m not going to go into a boring job description; instead, I’d rather give you some myths I’ve heard about what I do all day and then dispel them with the REAL explanations below. Behold! Myth: When I’m staring intently
Mythbusters, CM-style Read More »
One of my biggest passions is traveling. Shortly after I bought my iPhone, I traveled to Chicago and put it to the test. I found that I could search anything from where to get the best cupcake near my hotel to train schedules on the Metra. Here are a couple other great apps I’ve used:
Does this app travel well? Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
