I just flew back from San Francisco this weekend and boy is my brain tired! Seriously, I think it is full. I attended 5 – 6 sessions per day and though most of them seemed on the outside to be the 30,000 foot view, I still took a lot away from them. Tons and tons […]
Most companies these days have some sort of internet policy. Every company expects their employees to limit their personal internet use during business hours to a minimum and to not frequent any questionable websites. Many companies have implemented programs to block certain websites (such as sites that deal with sports and entertainment) they feel could
What are you afraid of? Read More »
I love clean, uncluttered design and I make no excuses for that preference. If you are a lover of cramming everything onto the page that you think your audience might possibly, just may potentially want to see, then my personal style isn’t for you. When I interviewed at CM, the work in my portfolio reflected
Clean it up people! Read More »
When it comes to purchasing the latest and greatest gadgets, I’m not exactly the first in line. However, when it comes to a new fashion trend, my ears to perk up and I usually do rush to get in line. I must say that I migrated to the wonderful world of skinny jeans a bit
Just in case that iPad gets too heavy to carry… Read More »
As the traffic manager, I buzz around quite a bit and have the opportunity to catch a lot of conversations that go on around the office. One of the little ditties I hear quite a bit is “It’s in the system!” I admit that the system is my tool. Without CurrentTrack, I’d be mired in
"It's in the system!" Read More »
When explaining my role to others, I often get the “that’s awesome!” expression or the ever popular “gosh, I’d love to get paid to mess around on Facebook all day.” While yes, my job IS awesome, and yes, I love getting paid to scan Facebook, there is obviously so much more to the job…I have
So you want to work in social media? Read More »
I think the main reason more companies don’t put a priority on brand building is because they see it as just another line item in a marketing budget: just another expenditure, one that won’t have any measurable impact on the bottom line. The reality is that brands are more than just the sum total of
Branding, branding, yadda, yadda… Read More »
What happens when your reigning mayor’s family is expecting a new arrival? Well vote, of course! We’re dropping in our ballots and anxiously awaiting the arrival of the newest CM newbie. Sending our best wishes to the Bonifers on Deuce Day!
Hopefully in (+ -) 6 hours from now, we’ll be welcoming our second child into this world. As we made our last minute preparations, my FourSquare check-ins have been dominated by Kroger, Home Depot, Babie R Us and of course, Target. It was at Target that I came across a product straight from the pages
Denim is a baby's best friend…NOT! Read More »
People like to ask us the secrets of our morale and productivity here at CurrentMarketing. One of the big ones is our Partner Day program. Partner Days were instituted about eight years ago, and the concept is very simple. Each employee gets four partner days (days off) each summer, every other Friday from June to
Partner Days = Productivity Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
