Hopefully in (+ -) 6 hours from now, we’ll be welcoming our second child into this world. As we made our last minute preparations, my FourSquare check-ins have been dominated by Kroger, Home Depot, Babie R Us and of course, Target. It was at Target that I came across a product straight from the pages […]
Denim is a baby's best friend…NOT! Read More »
People like to ask us the secrets of our morale and productivity here at CurrentMarketing. One of the big ones is our Partner Day program. Partner Days were instituted about eight years ago, and the concept is very simple. Each employee gets four partner days (days off) each summer, every other Friday from June to
Partner Days = Productivity Read More »
If you’re a self-proclaimed MacHead like me, then you are well aware and consequently excited that the Apple Worldwide Developers Conference is less than a week away. As the premier technical conference for developers innovating with Apple technologies, it is also the venue for most product announcements for the world’s largest technology company. Geek or
WWDC 2010: Rumor Roundup Read More »
Things are underway at the D8 Conference in Rancho Palos Verdes, California and it will be a very telling 3 days. Almost everyone who is anyone in shaping the digital landscape is on hand, from Steve Jobs to Mark Zuckerberg. We’ll hear a lot about “what’s next” and those of us in the marketing community
I like to think of myself as an Early Adopter. Generally when a new product rolls out, I’m not afraid to jump in and give it a whirl. I’ve had the pleasure of being invited to participate in Beta tests for a variety of interesting new technologies and tools. Some great (Hootsuite), some decent (bee.tv)
Early Adopters are Critical to All Stages of Business Read More »
Fresh off my graduation from Ball State University’s renowned advertising program, I found myself as the newest member of the media department here at CurrentMarketing. Textbooks were replaced with job numbers and clients soon replaced professors. Although change is good, it can also be overwhelming when you’ve spent the last four years cramming for exams
My favorite television show has come to an end. Yep, I’m a Lostie through and through. I’ve spent HOURS on Lostpedia and 4815162342, HOURS looking for Easter eggs, and HOURS debating theories. And while it’s likely that the debate over what this or that means will continue for, well, forever, one thing is clear: Target
Lost hit the Target Read More »
When I was growing up and went on vacations with my parents, we learned how to read and follow Trip-Tik booklets from AAA to know where we were and see how much longer it would be before we would got to our destination. When I took my sons on vacation when they were growing up,
This gosh darn Deepwater Horizon Oil Spill, there’s literally nothing pretty about it. It’s frustrating, sickening and disturbing. As some of you may know, I was born and raised in southern Louisiana. As most of you probably don’t, I’m from Plaquemines Parish – the long protrusion of land that stems from New Orleans and ends
We ad people spend a lot of time thinking about audiences. Most of us, as we design our tactics, try to appeal to the broadest audiences we can. Lately though, I’ve been reminded that the extremely targeted tactic can be quite effective too. Case in point, two television ads I recently came across. The first,
Abs, Biceps & Sales Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
