For me, the 3rd Quarter ads were mostly a disappointment, but maybe that was just because my Colts were starting the slide down to defeat. I’m going to break it down this year into three categories: Horrible, Boring, Awesome. Very fine-grained, right? Horrible E-trade Milk-A-What Commercial. I admit that the baby Lindsey popping out with […]
Hyper-Bole 2010: 3rd Quarter, or "GRISWALDS!" Read More »
For us, a snow day means meetings are cancelled and many stay home and work, often talking up how much more they get accomplished under these conditions! We are a blessed business in that most of us are mobile enough, with laptops or great workstations at home, that we never miss a beat! We email
We get MORE done on a snow day! Read More »
The bridge is out! I’m not normally a big fan of Bud ads, but the sight of a whole town of people forming a human bridge to see a semi of Bud safely across a river was pretty funny. I’m Mark Sanchez. Mark wants the women watching the Super Bowl to hear his heartbeat. What
2nd quarter: A tall order of nudity, little people and sexism Read More »
What do Betty White, Abe Vigoda and Jim McMahon have in common? They’re all at least 25 years past their prime? Yes. My mom would love to meet all of them? Yes. They’re all eligible for the senior citizens discount at McDonald’s? Yes. They’ve still got it? Definitely. Quick recap of my self-imposed rules for
Hyper-Bole 2010: 1st quarter = feh. Read More »
The latter part of 2009 marked a time of massive growth for marketing within the social media space, so it should come as no surprise that advertisers are revving up their social skills when it comes to the grandaddy of all things advertising, 2010’s Super Bowl. Even the NFL has gotten in on the action
Psych! It isn’t. In fact a little time spent defining your company’s brand will lead to big time (and money) savings down the road. How so? Well, by distilling and formalizing your company’s key traits, value propositions, personality and values, you take much of the guesswork out of communicating. That means that every time you
Why branding is a waste of time. Read More »
We delivered one heck of a result with an online buy-one-get-one-free promotion we did for a major casual dining client last quarter. In just a few weeks’ time we increased their customer email list by 230%, their Facebook fan page following by 62%, their Twitter followers by 56%, and their online loyal customer database by
We don’t mean to brag, BUT… Read More »
I don’t know about you, but I go to an awful lot of vendor presentations (media representatives, research companies, online service providers, application developers). Sitting through as many presentations as I do, I’ve come to see some commonalities among them. Namely: The presenter often knows nothing about our business needs coming in the door. The
The Art of the Presentation Read More »
On the twelfth day of Christmas my ad firm sent to me Twelve buyers buying Eleven planners planning Ten artists drawing Nine geeks-a-coding Eight reps-a-pitching Seven writers typing Six partners meeting Five banner ads Four e-blasts Three web sites Two Facebook posts And a well-written Twitter tweet
And, on the 12th day! Read More »
On the eleventh day of Christmas my ad firm sent to me Eleven planners planning Ten artists drawing Nine geeks-a-coding Eight reps-a-pitching Seven writers typing Six partners meeting Five banner ads Four e-blasts Three web sites Two Facebook posts And a well-written Twitter tweet
Our planners work on Christmas Eve. JK Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
