There are many things that signify the arrival of Spring at CurrentMarketing – Kentucky Derby Festival, open-toed shoes (Luke does love his Jimmy Choo’s), tulips in the courtyard, the anticipation of Mustache June… Nothing tells us it’s spring more than our furry friends in the flower beds, though. Check it out.
Most people that work at the Derby Festival office (including my husband) are either counting days to Thunder (11 days away) or Derby (25 days away), but around CurrentMarketing, we count down the days to April 28th. You may ask: “What is April 28th?” To some, it is the day of the Run for the
21 days and counting Read More »
We have a metric pantload of new CurrentMarketing rank and file in our shop and it only makes sense to start showing them off to our followers. First up is Lindsay Trombatore, the unflappable bassist in the rock band that is the media department. Yeah, we have groupies. You know you love us, Jimmy D.
The Italian Stallion of the Media Department Rides On Read More »
I had a great time at SXSW:Interactive 2009 and I think going back next year is a definite. I’m no party goer like some of my other Louisville comrades, but I did get to meet a lot of people and get a great pulse on where all things interactive and social media-esque are going. I
thebouv's Top Ten Things Learned at SXSWi 09 Read More »
I started my SXSW Monday with a bang – Presenting Straight to the Brain. An excellent, knowledgeable moderator and three EXCELLENT presenters flooded the audience with solid presentation advice. There are some basic ideas that drive a good presentation: Out of a 20-slide presentation, the brain only remembers 3-4 slides. Look at a presentation more
SXSW Monday – no case of the Mondays for me! Read More »
Sunday was a curious SXSW day for me. I got a true sense for the community that is the event. I started the day by leaving my iPhone in a cab. Those of you who own an iPhone probably just a had a slight jump in your tummy thinking about losing your most prized possession.
Rawking Selection Sunday…in Austin, Texas Read More »
We just wrapped up our first day at South by Southwest interactive – what a whirlwind! Only 24 hours into it, I can only imagine what the next three days will have to offer. The panels were intriguing and the people I met were just about as interesting as the panels. Quick recap on my
Taking SXSW by storm Read More »
It’s been a while since we updated our blog and that’s because we are absolutely screaming busy! One of the projects we are launching today is a very cool interactive campaign for our largest client. We’ve called this “Margarita Madness” and it takes the form of an NCAA-style Sweet 16 bracket, pitting 16 of Tumbleweed’s
Sweet Sixteen just became even sweeter Read More »
Almost a year ago, two of our owners attended an industry seminar that focused on the topic of specialization. They came back from the trip and as part of the recap, started a discussion on how…or even should this idea of specialization…apply to CurrentMarketing. At the time, I was still living with the old school
Industry Specialization Read More »
It may just be that I was tired. It may just be that I was upset with commercials getting in the way of an exciting 4th quarter (that was awesome wasn’t it?). Or it may just be that I’m spot on, and the 4th quarter commercials seemed to have almost nothing redeeming about them. Did
Hyperbole Year II: 4th Quarter Wraps Up with lots of Ugly Read More »
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With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.
