I can’t speak from experience, but from what I’ve heard, one bite of an In-N-Out burger will change your life forever. The relatively small California chain holds a lofty spot in American lore as the preeminent dispensary of ground beef greatness, and every In-N-Out fan I’ve ever met has adamantly sang their praises, often speaking […]
Profiles in Brand Mania: In-N-Out Burger Read More »
This past week marked the 125th birthday of what many Americans call their favorite soda! Coca Cola’s brand is now ranked #1 in the world, so it comes to no surprise the company is valued at over $70 billion! When it comes to advertising, Coca Cola is king! When you think about ads in the
Happy Birthday, Coca-Cola! Read More »
My 3rd cousin, Jerry, was one of the more colorful characters of my youth. He was loud, drunken and unapologetically vulgar. And each day, he careened up and down the curling roads of Rockhouse Creek in an old pickup with a toolbox full of Pabst Blue Ribbon. For many years, I avoided Pabst, associating it
The Renaissance of Pabst Blue Ribbon Read More »
To the general population, it might seem like you begin to notice a new product or begin to hear buzz about a certain event all around the same time. It’s no coincidence, or just good luck my friend. We, as marketers, spend countless hours with a team devoted to guaranteeing that a new campaign
Hit me baby, one more time…With correct information, that is Read More »
Music in advertising is a topic I’ve written about before on InsideCM. It’s a given that the right track can make or break an ad and in this, the day of peer-to-peer file sharing, ad revenues are a vital source of income and exposure to artists and music labels alike. Previously, if you asked
I came across this article recently about BMW’s latest ploy, using cinema audience’s eyelids as their branding vehicle I can’t seem to get this concept out of my head. It seems that the people at the movie theater thought it was really cool but “flash projection” feels invasive to me. Am I too paranoid?
Another Way to Leave your "Mark" Read More »
The NCAA Basketball Tournament is back, and the nation is once again awash in bracket-picking bliss. But lurking beneath all of the twine-snipping, shining moments lies something far less appealing: the blatant exploitation of student-athletes by the NCAA. They’re walking billboards for shoe companies and sports drinks. Their likenesses are used to market everything from
End the Madness. Pay the Student-Athlete. Read More »
In honor of the Academy Awards, BrandChannel.com, recently gave it annual awards for Best Product Placement. The thought is by associating a brand with a specific character or movie, you can increase the overall appeal (or worse cases, not) for it. This got me thinking about some of my personal favorites: Spiderman – Maker’s Mark
Spiderman, Coors and Dr. No…wait, what? Read More »
The other day I saw this story about a pharmaceutical company called Lundbeck that makes a drug called pentobarbital. As it turns out, pentobarbital, which was invented in the 1930s to treat central nervous system disorders, is now going to be used by both Ohio and Oklahoma to execute prisoners. Lundbeck has asked the states
Can Consumers Ruin Brands? Read More »
I saw a speaker at a recent event who discussed the five things that drive choice: Conscious choice Habit Pressure Default Impulse The speaker used this framework to talk about time management; but I thought about them with regard to marketing – and more specifically, messaging and deployment frequency. Our approach is typically to nail
Behind the wheel with choice drivers Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
