Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods and services and sales, we routinely get a chance to make a positive impact in the world. Here are three of our most recent: Last Saturday was the annual Gala […]
Doing Good by Doing Good Read More »
Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can to keep making headway. So, how do you navigate your brand through the treacherous waters of consumer perception, social word of mouth and short attention
What's Your North Star? Read More »
As the saying — sorta — goes, “If the client isn’t happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few things every client wants from their agency. Expertise and Understanding Advertising agencies should be experts on their client’s product, industry and internal workings. The more
What Do Clients Want From Their Advertising Agency? Read More »
The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the business is building strong agency-client relationships. Afterall, if the client isn’t happy, nobody’s happy. When clients partner with us, they know for a fact that we’ll take care of them.
How We Build Strong Agency-Client Relationships Read More »
Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s a learning curve that takes time to overcome. There are costs associated with new equipment, sign-on bonuses, business cards and other accoutrements. And you might even have relocation costs. We
Personality Profile of a Rockstar Account Executive Read More »
“What makes a great account executive,” you ask? It’s not easy, and every account executive has their own unique approach. But there are some tried-and-true habits that we consistently employ to strengthen relationships with our clients. Get out of the agency office and into the client office.This may seem old fashioned, but we believe client
The Habits of a Successful Account Executive Read More »
Nature. Music. Nowhere. Inspiration can strike at any time for any — or no — reason. Sometimes, you find patterns in where you find inspiration. You find a muse or two; sources that free your imagination and fuel your creativity. Here’s what works for us. Dennis Bonifer, Creative Director I get most inspired from other’s
Where Does Inspiration Come From? Read More »
Advice for Would-Be Advertising Professionals So, you wanna work in advertising? You could go the media or client service route, but what you really want is to get your hands dirty as a creative, huh? It’s not as easy to break into as you’d think, but there are a few tips, tricks and tactics to
How To Make It As An Advertising Creative Read More »
The reality is that women are not yet equal in the workplace, even as we approach 2016. There’s that pesky pay gap women must continually fight to close. Beyond the basic unfairness, it negatively affects women and how they are viewed by society. Too often women who stand strong and pursue their dream career are
Breaking Through the Glass Ceiling Read More »
When I first started at an ad agency I’m pretty sure I only understood every other word that was spoken. The agency lingo had me all confused. Not to mention, there are some people around here (ahem, Kati Parrish) that like to make up words on the fly. There were many times that I
What the…? Agency lingo Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
